Senior Marketing Manager, Adult General Fiction (Toronto, CANADA)
225 Duncan Mill Road, Toronto, Canada, M3B 3K9
Department: North American Marketing and Digital
Reports to: Vice President, General Fiction Marketing
We are seeking a Senior Marketing Manager to work in our North American General Fiction division. In this true generalist role you will be responsible for the management, strategic vision, and direction of marketing efforts related to all books published by the MIRA and Park Row Books imprints. The role also requires direct involvement in and responsibility for the marketing programs for leading New York Times bestselling authors and the BookClubbish brand.
- Direct strategy, programs and tactics across the portfolio of campaigns, as well as the development of partnership and new business projects across U.S. and Canadian markets
- Plan for long-range growth of the publishing division and marketing department by reviewing past campaign performances and seeking future improvements; communicate the goals, needs and results of the department to VPs, Editors and Sales
- Develop imprint and product brand messaging, utilizing digital as well as traditional media, and liaising with key internal teams like Publicity and Design
- Identify key titles each season, determine budgets, and assign resources to execute media campaigns. Personally handle key authors/title campaigns each season to ensure success.
- Build strong relationships with our vast sales team to ensure all marketing initiatives deliver the best growth for our various sales channels & retailers
- Maintain a vast understanding of competitive brands in the publishing industry, as well as the overall fiction, literary book club, and entertainment markets
- Attend and present at key business meetings, industry events & conferences, including developing strong relationships with existing authors and building relationships with potential future authors
- Manage and develop staff within the marketing department
- 10+ years of publishing experience, with increasing levels of responsibility for campaign management and leadership
- Extensive industry contacts with strong relationships within the marketplace
- Demonstrated ability to work under pressure, meet tight deadlines with budgetary constraints and changing priorities
- Ability to communicate persuasively and dynamically in both individual and group settings
- Proficient with Microsoft Word, Excel, Outlook, PowerPoint
- Travel will be required
Harlequin is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs.
Harlequin is an equal opportunity employer. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.
Harlequin (www.Harlequin.com) is one of the world’s leading publishers of books for women, with titles issued worldwide in 34 languages and sold in 102 international markets. The company publishes more than 110 titles monthly and more than 1,300 authors from around the world. Harlequin is a division of HarperCollins Publishers, one of the largest English-language publishers in the world. Harlequin has offices in 17 countries, including offices in Toronto, New York and London. Harlequin values the array of talents and perspectives that a diverse workforce brings.