Pomegranate Communications


Marketing and Publicity Manager

19018 NE Portal Way, Portland, OR, United States, 97230

Position: Full-Time
Starts: 03/13/2017

Pomegranate Communications is seeking a driven individual to handle the marketing and publicity of gifts, books, and stationery products, as well as the Pomegranate brand. The Marketing and Publicity Manager is responsible for creating awareness of Pomegranate and its products through campaigns, media coverage, and advertising. Key job functions include managing Pomegranate’s online marketing presence, generating campaigns to reach both consumers and wholesale customers, and securing publicity to support sell-in and sell-through of titles.  

The Marketing and Publicity Manager will work on-site at the company’s office in Portland, Oregon, and will work closely with the Sales and Marketing Director. The ideal candidate will have a passion for the arts and literature and have excellent communication and writing skills.


Essential Functions

  • Create and execute marketing and publicity campaigns for gifts, books, and stationery products, as well as the Pomegranate brand
  • Generate content for newsletters, social media channels, and the Pomegranate blog  
  • Serve as the contact person for Pomegranate authors and artists throughout the marketing and publicity process
  • Research trends and new opportunities to expand reach
  • Assist in the implementation of new systems

 

Marketing Duties

  • Create programs and campaigns that increase awareness, sales, and customer base
  • Create content for B2B and B2C newsletters
  • Manage, compose, and schedule content for social media channels
  • Develop strategies to drive customer acquisition and engagement through social media
  • Manage relaunch of company blog
  • Assist in digital and print advertising strategy

 

Publicity Duties

  • Cultivate and maintain strong relationships with editors in key media outlets
  • Compose press releases, pitch letters, and any other necessary press kit materials
  • Secure coverage in traditional and online media outlets
  • Manage database of media contacts, publicity outreach, and coverage

 

Competencies

  • Working knowledge of Cision, Microsoft Office suite, Hootsuite, Sprout, WordPress, MailChimp, and Google apps
  • Proficiency in social media marketing and content creation
  • Basic HTML comprehension a plus
  • Excellent written and oral communication skills
  • Strong presentation skills
  • Ability to work and problem solve independently

 

Education and Experience Requirements

  • Four-year college degree or equivalent work experience
  • Experience composing press releases and writing marketing copy
  • Experience in creating and executing marketing campaigns  
  • Minimum four years of marketing and/or publishing experience 

 

Travel

  • Approximately 15 percent overnight travel
  • Additional workdays sometimes required on Saturdays and Sundays for travel and off-site event participation

 

Please send a cover letter, résumé, and salary requirements to careers@pomegranate.comInclude “Marketing and Publicity Manager” in the subject line. No phone calls, please. Recruiters, please do not contact us.

About Pomegranate Communications:

Pomegranate is a leading publisher of award-winning books and gift products. With a focus on fine art and illustration, Pomegranate collaborates with individual artists as well as museums, galleries, and libraries around the world. Since 1968, the company has been creating a wealth of unique products, from books and calendars to home décor and games for children, with the mission to inspire through art.

Email your resume to careers@pomegranate.com.

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