Marketing Manager, Adult Trade
195 Broadway, 9th floor, New York, NY, United States, 10007
Starts: Open Until Filled
ABRAMS seeks a dynamic and experienced marketing manager who will oversee the marketing vision and strategy for its new Abrams Press narrative nonfiction program, as well as select text driven illustrated books. In this role, you will develop and execute creative marketing campaigns, working closely with authors and editorial, publicity, and sales staff. You will be part of a fast paced, hardworking, and innovative team and play an integral role in shaping the marketing initiatives to promote our distinguished books and authors.
Develop and execute creative, title-specific campaigns for trade, consumer, library, and academic channels using traditional and new marketing methods to achieve maximum ROI
Oversee creation of galleys, promotional materials and advertising, working directly with Associate Marketing Director, internal designer, and outside vendors
Manage Abrams Press presence at trade and consumer shows, author events, and major exhibits such as BookExpo
Represent ABRAMS in meetings with prospective authors and contribute feedback on potential acquisitions
Conduct and analyze market research
Maintain title budgets
Minimum 5 years of trade book publishing experience, specifically in marketing
Experience in developing creative, impactful campaigns using traditional and new methods.
Excellent written and verbal communication skills
Highly motivated and innovative multitasker with the ability to thrive in a fast paced, deadline-driven environment
Deep knowledge of social media, email and marketing analytics, metadata and consumer facing copy
Computer proficiency in Word, Excel, and Powerpoint is essential; TMM, InDesign, and Photoshop a plus
No sponsorship available
*Please put the TITLE OF THE POSITION in the subject line. Please include your salary requirements.
About Abrams Books:
ABRAMS is the preeminent publisher of high-quality illustrated books and gift paper products for adults, adolescents and young children, and creates critically acclaimed and bestselling works under the following imprints: Abrams, Abrams ComicArts, Abrams Image, Abrams Books for Young Readers, Amulet Books, Abrams Appleseed, Abrams Noterie, Abrams Press, and Abrams Calendars.
We practice the art of books. At the heart of this practice are the people—creators, colleagues, partners, and readers—who together form a passionate community committed to quality and integrity. We strive to be inclusive in our publishing and our organization, celebrating vibrant voices, cultures, and ideas.
ABRAMS is conveniently located in the financial district, NYC. We offer competitive salaries, generous benefits, 401 (k) plan, tuition assistance, summer hours and a paid Christmas week of vacation. More information about ABRAMS and our publishing program can be found at our website www.abramsbooks.com.