Hachette Book Group


Marketing Director, Basic Books

1290 Avenue of the Americas, New York, NY, United States, 10104

Position: Full-Time

SUMMARY: 

The Marketing Director will orchestrate creative traditional and digital marketing initiatives for approximately new 60 hardcover titles per year; work with the Publicity Director to manage annual marketing budget; interface with Hachette sales team on both frontlist and backlist promotions; actively participate in the acquisitions process; mentor and lead the junior members of our marketing team; and create and oversee extensive backlist marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop and oversee title-by-title marketing campaigns for Basic Books
  • Develop and oversee academic marketing strategy
  • Supervise senior marketing manager and shared assistant
  • Edit and oversee process for in-house materials and fact sheets for sales meetings including Focus, Marketing/Planning, and Sales Conference
  • Oversee creation of two seasonal catalogs and two academic subject catalogs
  • Review and provide feedback on proposals in acquisitions meetings
  • Provide constructive feedback on book covers
  • Interact with sales on all promotions, including in-store and electronic price promotions
  • Work with special sales to develop organizational sales opportunities as well as author events
  • Oversee ONIX feed process and regular metadata updates
  • Oversee Basic website, including regular updates
  • Manage Basic’s presence at trade and regional shows and academic conferences
  • Develop strategic plan for ongoing marketing of Basic’s backlist, including reissues, metadata, AMS and instore promotions
  • Participate in inventory and first print decisions
  • Develop advertising plans and copy for relevant titles


KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

  • Bachelor’s degree
  • Minimum 6 years of book marketing experience, ideally with expertise in backlist and academic marketing
  • Experience managing staff effectively
  • Strong background in digital marketing
  • Excellent communication skills (verbal and written)

To submit your application, click here.

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