Exhibits and Direct Marketing Manager
4333 Brooklyn Ave, NE, Seattle, WA, United States, 98105
The University of Washington Press has an outstanding opportunity for a full time Exhibits and Direct Mail Manager. The Exhibits and Direct Marketing Manager is responsible for managing the press’s exhibits, course adoption, direct marketing, advertising, and awards programs. A key member of the press’s marketing and sales team, this position works collaboratively with press colleagues to plan and implement promotional plans and campaigns for all press and distributed titles.
Manages exhibits program:
- Works collaboratively with marketing and acquisitions colleagues to plan annual schedule of conference and trade shows (15-20 per year) and build appropriate book lists
- Plans and manages all aspects of exhibit arrangements: booth reservations and furnishings; shipment of books, catalogs, and other promotional materials
- Reconciles and submits exhibit orders
- Manages budget for exhibits program
- Contracts with combined book exhibitors for unattended shows
- Travels, as needed, to select conferences and trade shows
Manages course adoptions and other direct marketing campaigns:
- Identifies target audiences for direct marketing and course adoption campaigns
- Generates content for digital and print mailings
- Creates subject area brochures, flyers, postcards, and other promotional materials; manages printing and delivery
- Builds and maintains in-house lists for course adoption campaigns
- Approves and tracks examination and desk copy requests
- Reports on results of course adoption efforts
- Manages budget for direct mail program.
Manages advertising program:
- Creates annual budget and schedule for advertisements in conference programs, journals, and other venues, as appropriate
- Creates advertisements using design templates; coordinates delivery of materials and payments
Manages book awards program:
- Develops annual list and schedule of book awards and identifies titles for submission
- Writes applications and submits titles to scholarly societies and other organizations to meet awards submission deadlines; tracks and reports results
- Bachelor’s degree in humanities or social sciences
- 2-3 years of relevant work experience
- Superior written and verbal communication skills
- Strong organizational and project management skills; proven ability to manage multiple projects efficiently and meet deadlines while paying attention to detail
- Excellent interpersonal skills
- Ability and desire to work both independently and cooperatively in a highly collaborative office environment
- Proficiency in using Microsoft Office Suite and working with databases
- Experience in book publishing, especially with a university or trade press.
- Familiarity with current and emerging areas of scholarship in the UW Press’ fields of focus, and with the evolving role of scholarly publishing in print and digital forms.
- Proficiency with Adobe design programs—InDesign, Photoshop, and Acrobat
Established in 1920, UW Press supports the university’s research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the Press also offers a broad range of regional books for general readers, often developed in partnership with museums, cultural organizations, and local indigenous communities.