Louisiana State University


Marketing and Sales Manager

110 Thomas Boyd, Baton Rouge, LA, United States, 70803

Position: Full-Time

Louisiana State University Press and The Southern Review

The Marketing and Sales Manager is responsible for establishing the strategic direction and vision for all marketing and sales aspects of the LSU Press and The Southern Review publishing programs. They direct all marketing and sales programs, including domestic and international sales; publicity; advertising; direct marketing; social media; exhibits; and prizes. A member of the management team, they participate in organizational decisions, including publishing strategies; goal setting; strategic planning; and fundraising. The Marketing and Sales Manager reports directly to the Director of LSU Press and The Southern Review and manages a staff of three along with student interns and/or graduate assistants.

Job Description: 

50%

  • Develops and manages sales and marketing program
  • Creates and manages the marketing and sales budget based on business, regional, and strategic priorities; projects and monitors monthly and yearly sales goals and budget
  • Prepares sales reports and analyzes information to target sales trends and new publishing opportunities
  • Prepares sales presentations for and conducts seasonal sales meetings with sales reps; maintains and prepares sales representative contracts for yearly renewal
  • Prepares tip sheets and manages communication with wholesalers
  • Prepares preliminary book budgets and sets price, print-run, and discounts for all new titles
  • Manages special sales programs for Press books including development of a corporate sales program and sales of remainders and damaged books
  • Liaises with Longleaf Services for coordination of special sales, customer service issues, and sales rep matters
  • Monitors sales reports to determine stock status on all titles
  • Oversees the reprint decision process based on low-stock reports and evaluates and identifies titles that should be reprinted or declared out of print, making recommendations to the financial manager, editor-in-chief, and director; Initiates reprint orders as needed and routes and proofs reprint corrections to the cover/jacket
  • Creates the annual reprint manufacturing budget
  • Oversees and approves prize submissions
  • Facilitates attendance at exhibits and conferences and oversees providing materials and/or books as needed


20%

  • Oversees publicity, print material, and advertising
  • Oversees the production of two seasonal catalogs, advertising, and other sales and promotional materials for the Press and The Southern Review
  • Oversees content creation of social media publicity and blog posts
  • Determines appropriate sales materials (bound galleys, books, jackets, order forms, press releases, reviews, advertising, award information, etc.) to be sent to sales representatives and manages customer service, author, media, and community relations


20%

  • Fields general questions about book titles and the Press from end consumers
  • Oversees metadata output of all editions of titles and communicates all pertinent book information (price increases, out-of-print declarations, print-on-demand availability, etc.) to entirety of the publishing community
  • Creates and communicates marketing and sales plans to authors
  • Arranges for key author events, readings, and signings
  • Oversees communication of Press initiatives, awards, and events with the media and the University
  • Responds to request for information from authors, booksellers, wholesalers, and libraries; maintains goodwill with the publishing community
  • Approves Press release schedule


10%

  • Oversees eBook initiatives
  • Prepares preliminary budgets and determines pricing of all eBooks
  • Reviews contractual terms with all eBook vendor accounts and audits reports as needed
  • Monitors sales of eBooks
  • Assists in prioritizing backlist eBook conversions


Minimum Qualifications: 
Bachelor's degree and three years of experience in marketing and/or sales in book publishing or related enterprise

Preferred Qualifications:
Four or more years of experience in marketing and/or sales department of a scholarly or trade book publisher, preferably with experience managing staff

Background Check: 
An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits:
LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; annual and sick leave; 14 paid holidays; wellness benefits; tuition exemption; training and development opportunities; employee discounts and more! 

LSU is committed to diversity and is an equal opportunity/equal access employer

HCM Contact Information:
Questions or concerns can be directed to the LSU Human Resources Management Office at 225-578-8200 or emailed HR@lsu.edu.

Quick link at ad URL: https://lsu.wd1.myworkdayjobs.com/LSU/job/LSU---Baton-Rouge/Marketing-and-Sales-Manager_R00027091

To submit your application, click here.

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