John Evans and Alison Reid, owners of DIESEL, A Bookstore, are "putting the final touches" on a fourth store. Bookselling this Week reported that the new shop, scheduled for a soft opening next month, is located in the Marin Country Mart complex at 2419 Larkspur Landing Circle in Larkspur, Calif. DIESEL currently operates stores in Oakland, Malibu and Brentwood.
The Marin Country Mart is "an open-air shopping mall of 1970s-style wood construction, which is being renovated and revived by developer James Rosenfield, who also owns DIESEL's Brentwood property," BTW wrote.
Rosenfield "has a particular idea about picking the best things, as he sees them, for the people living there," said Evans. "He likes to create an interesting mix.... People will come there and meet there and shop there and eat there."
Reid and Evans worked with the developer on the design of the 2,800-square-foot bookstore. "The easiest way to describe it is like a library for a private college in Marin from a hundred years ago--very rustic, and yet Ivy League," Evans said.
BTW also noted that the Larkspur DIESEL "will be welcoming some veteran booksellers to its staff, including Herb Bivins, one of the founders of Black Oak Books in Berkeley, and Rod Froke, who comes from San Francisco's Stacey's Bookstore, which closed in 2009. Margaret Simpson, a former employee of A Clean Well-Lighted Place for Books and who now works at DIESEL's Oakland location, will be also spending some time in the store."

