With just under three weeks to go until World Book Night on April 23, national PR about WBN and indie bookseller local outreach are already paying off, according to WBN U.S. director Carl Lennertz.
Following widespread coverage of Amy Poehler's appointment as honorary chairperson, national print preview coverage of the campaign included a half-page item in Costco Connection and an "Aww and Awesome" column mention in this month's Oprah magazine.
Local coverage for the hundreds of bookstore and library giver receptions due to take place the week of April 14 has hit the Malibu Times, thanks to Diesel, and the Chicago Tribune, thanks to Anderson's.
Lennertz commented: "This is well ahead of the last two years, and there's more to come. The Costco mention is a thoughtful gesture on their part; they are not carrying the WBN picks. And along with all the giver receptions generating local press, we have just finalized the 23-author launch event schedule for April 14-22. I've also heard of some stores--City Lit in Chicago and Greenlight in Brooklyn--planning to have authors in for the giver receptions!"