"Two Stores. One Day. No Clicks. Read With Us." Yesterday, in response to Amazon's Prime Day, the Seminary Co-op Bookstores (Seminary Co-op and 57th Street Books) in Chicago ran a "Co-op Day" promotion:
What is Co-op Day?
On Co-op Day, everyone saves 1% on everything in-stock at the Seminary Co-op and 57th Street Books, including hardcover and paperback books.
When is Co-op Day?
Every day is Co-op Day because every day we invite you to Read With Us, to make unforeseen connections while browsing at the speed of your choice, to engage in meaningful or -less conversation with other human beings. The bookstore is a vital social and intellectual nexus, a site where ideas are presented, exchanged, and challenged gently without judgement.
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In other Prime Day news, by mid-day yesterday, Greg Greeley, v-p, Amazon Prime, had announced that "Prime Day peak order rates have already surpassed 2014 Black Friday."
The New York Times, however, wrote that the "reaction online at the halfway mark has been less than effusive, with the Twitter hashtag #PrimeDayFail gaining traction Wednesday alongside complaints of lackluster merchandise, paltry discounts and all-around disappointment."
And Forbes noted that "many customers didn’t seem to be enthused with the selection of goods or price cuts and took to social media to express their dismay. In response, Amazon got defensive, uncharacteristically releasing an update during the sale to partially illustrate Prime Day’s impact, while characteristically shielding some figures to make it unclear of just how successful the event has been."
Buzzfeed featured a priceless collection of Prime Day social media posts, including: "For me, Prime Day is still about family." And this equally priceless Downton Abbey reference: "#PrimeDay is the Lady Edith of sales."
