Penguin Random House has launched the 2015 edition of its #GiveaBook campaign, a social-media based initiative to promote books as gifts and give back to children in need during the holiday season. For every use of the hashtag #GiveaBook on Facebook and Twitter between November 16 and December 24, PRH will donate one book to the literacy charity First Book (up to 35,000 times). In 2014, the debut campaign surpassed its initial goal of 25,000 #GiveaBook posts, which led the publisher to increase its commitment.
New this year is the Giving Map, though which online visitors can discover ways in which they can participate by displaying all related #GiveaBook activities in their areas. PRH noted that booksellers are encouraged to enter information about their stores' holiday book drives, collection details and other giving activities on the Giving Map submission form.
