Holiday TV Ad: Sainsbury's Resurrects Mog

Barnes & Noble may have Tony Bennett and Lady Gaga for its holiday advertising blitz, but U.K. supermarket chain Sainsbury's has resurrected Judith Kerr's Mog, "the lovable cat with a penchant for calamity, [who] is to make the jump from page to screen as the star of Sainsbury's Christmas TV ad campaign, 13 years after she was killed off," the Guardian reported. Sainsbury's partnered with the bestselling children's book author, who published 15 Mog titles, to create the animated version for the TV ad as well as her first Mog book since 2002. Mog's Christmas Calamity will be sold exclusively through Sainsbury's.

"I have enjoyed illustrating Mog again after so many years and am thrilled that this special Christmas story will help raise funds for Save the Children and the important work they do for children's literacy," said Kerr.

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