Changing Hands, with stores in Tempe and Phoenix, Ariz., is celebrating Cider Monday today with a 50% sale on hard ciders in its First Draft Book Bar in the Phoenix store.
Willard Williams, owner of the Toadstool Bookshop in Peterborough, N.H., came up with the idea two years ago as an indie alternative to Cyber Monday. In its usual iterations, participating stores have offered customers cups of non-alcoholic cider--and thanks for supporting independent bookstores.