AAP Sales: New Year Starts with a Thud

In January, total net book sales fell 6.7%, to $991.7 million, compared to January 2015, representing sales of 1,205 publishers and distributed clients as reported to the Association of American Publishers. 
 
Downloadable audio, the fastest-growing category in 2015, continued to grow in January, with sales up 30.3%. In general trade, the strongest categories were children's/YA paperbacks, up 17%, and adult paperbacks, up 0.5%. Adult hardcovers dropped 17.6%, and mass market fell 33.3%. Except for university press e-books, digital titles fell: adult e-books were down 22.3%, children's/YA e-books were off 45.2%, and religious e-books were down 19.9%.
 
 
 
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