PRH and Chronicle #Give Greatly

Random House Children's Books president and publisher Barbara Marcus (right) with Nicola Yoon, author of The Sun Is Also a Star (Delacorte ), participating in this year’s #GiveaBook campaign outside the PRH office in NYC. (photo: Sean Sime)

Penguin Random House's third annual #GiveaBook campaign is prepared to donate up to 600,000 books to children in need across the country through First Book.

Until December 31, the publisher is tripling the impact of every donation made to First Book. For each $3 pledge, enough to buy one book, PRH will give an additional two books, up to 500,000 books.

And for the third year in a row, PRH also has invited readers to claim five of 50,000 books for their hometown through First Book. This quickly passed its initial goal, and within three days of launching the campaign on Giving Tuesday, November 28, PRH doubled its initial pledge from 50,000 to 100,000 books.

"It is vital that children have access to books in order to succeed: in their homes, in their schools and after school programs," said Kyle Zimmer, president and CEO of First Book. "Thanks to the generosity of our friends at Penguin Random House, we have an opportunity to boost our reach to the 32 million children--44% of our nation's young people--who are growing up in low-income families where books, the most essential tool for learning, are scarce. We're grateful that they are joining us in our shared mission to invest in the future."

Last week, PRH celebrated the launch of #GiveaBook and the giving season by distributing books as gifts to readers at locations in New York, Maryland, Indiana and California.

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The fourth annual #GiveBooks campaign from Chronicle Books began November 2. For every pledge, the publisher is donating one book to a child in need via First Book, a nonprofit dedicated to giving books to neighborhoods and schools in need, with a campaign goal of 30,000 donations.

On November 28, Chronicle expanded its charitable efforts to include We Need Diverse Books, to which the publisher pledged donations of books featuring diverse characters and creators. These titles are:

Green Is a Chile Pepper by Roseanne Greenfield Thong, illus. by John Parra
Round Is a Mooncake by Roseanne Greenfield Thong, illus. by Grace Lin
Lowriders to the Center of the Earth by Cathy Camper, illus. by Raul the Third
Josephine by Patricia Hruby Powell, illus. by Christian Robinson
Ganesha's Sweet Tooth by Sanjay Patel and Emily Haynes, illus. by Sanjay Patel
Golden Domes and Silver Lanterns by Hena Khan, illus. by Mehrdokht Amini
You Can Do It Too! by Karen Baicker, illus. by Ken Wilson-Max
I Can Do It Too! by Karen Baicker, illus. by Ken Wilson-Max
Bintou's Braids by Sylviane A. Diouf, illus. by Shane W. Evans
The Quickest Kid in Clarksville by Pat Zietlow Miller, illus. by Frank Morrison

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