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The Book Industry Charitable Foundation and AdventureKEEN are launching Shop Local, Live Local, which is designed to help readers pursue local, healthy outdoor activities while benefiting booksellers via Binc. During the month of June, 100% of the profits generated by the sales of AdventureKEEN titles in independent bookstores will be donated to Binc.
"Our regional titles are focused on local adventure, especially in terms of providing individuals with expert advice for hikes, urban walking, paddling, cycling and camping guides," said Richard Hunt, president of AdventureKEEN. "Supporting local enterprise also means fortifying independent bookstores' reputation as the place to find local resources within their communities. Finally, publishing the best local guides available also means that we're devoted to local authors. Shop Local, Live Local brings together those three core initiatives--bookstores, authors, readers--plus donating to Binc. It's a chance to help every independent bookstore across the country very directly."
Binc executive director Pam French noted that the initiative "dovetails with our mission to strengthen the bookselling community... Shop Local, Live Local allows booksellers to do what they do best, recommend and sell books, while at the same time helping raise funds to ensure Binc is around to help booksellers for a long time."