Sal McLemore and Larry Hollern of McLemore/Hollern & Associates have merged into Southeastern Book Travelers, expanding Southeastern's coverage to Texas, Oklahoma, Louisiana and Arkansas. Southeastern continues to cover Alabama, Mississippi, Tennessee, Georgia, Florida, North Carolina, South Carolina, Virginia and West Virginia.
"Sal and Larry are seasoned professionals, and it is my honor to serve as their new principal," said Chip Mercer, owner of Southeastern Book Travelers. "I view Sal and Larry as the gift with purchase of our merger, and we are excited to include the South West to our territory. Bringing the two groups together under one umbrella will strengthen our position to provide coverage for our publishers and establish long term continuity as well." A majority of publishers have been represented by both groups in the two territories, he added.
All payables, accounting and operations will be consolidated to the office of Southeastern Book Travelers in Birmingham, Ala.