As a bit of holiday season nostalgia, Boswell Book Company, Milwaukee, Wis., shared on Facebook a 2007 Christmas TV ad for the iconic Harry W. Schwartz bookstores, where Boswell's owner Dan Goldin previously worked.
"It's time to remember the iconic Harry W. Schwartz Christmas television ad from ten years ago, filmed at the Shorewood location (now the Metro Market)," Boswell noted. "Our buyer Jason is the fourth Santa from the left."