On Thursday, the second part of the American Booksellers Association's Spring 2018 Kids' Next List was delivered to more than a third of a million of the country's best book readers, going to 380,639 customers of 115 participating bookstores.
The e-newsletter, powered by Shelf Awareness, features winter Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Justina Ireland, author of Dread Nation (Balzer + Bray).
For a sample of the newsletter, see this one from Nicola's Books, Ann Arbor, Mich.