May Indie Next List E-Newsletter Delivered

Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for May was delivered to nearly half a million of the country's best book readers. The newsletter was sent to customers of 125 independent bookstores, with a combined total of 483,685 subscribers.

The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case A Lucky Man: Stories by Jamel Brinkley (Graywolf Press/A Public Space Books).

For a sample of the May newsletter, see this one from Novel, Memphis, Tenn.

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