On Thursday, the second part of the American Booksellers Association's Summer 2018 Kids' Next List was delivered to more than a third of a million of the country's best book readers, going to 405,064 customers of 121 participating bookstores. The next Kids' Next List issue will be the first volume of the fall catalog, scheduled for Thursday, August 16.
The e-newsletter, powered by Shelf Awareness, features summer Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Claire Legrand, author of Furyborn: The Empirium Trilogy, Book I (Sourcebooks Fire).
For a sample of the newsletter, see this one from Read With Me Children's Books & Art, Raleigh, N.C.