World Book Night U.S. reported the following metrics for its second nationwide campaign, in celebration of World Book Night April 23:
- 32% sales increase, according to Bookscan, on the regular editions of WBN titles for the year to date, excluding new releases.
- 130 million market reach--those who saw or heard a WBN print, online, radio or TV message this April, up from 35 million for the first year.
- 607,000 visitors to WBN's Facebook page during the week of April 22, with a Klout score of 75 for the week.
WBN U.S. executive director Carl Lennertz commented: "These numbers attest to the effectiveness of our community/sharing/reading message. We are engaging a deep and broad base of booklovers in passionate dialogue about the power of books, as well as getting the word out to the population at large about the value of reading."