Created by the Audio Publishers Association and the marketing agency GoGORILLA Media, an Audiobookmobile is traveling to five cities between August 30 and September 27 to introduce new listeners to audio and encourage readers to "take a listen to their next book." The APA calls this its biggest ever consumer awareness campaign.
The Audiobookmobile makes its debut at the National Book Festival in Washington, D.C., on August 30, then appears at Baltimore Comic Con on September 6; at the Darien, Conn., Public Library on September 13; at the Brooklyn Book Festival on September 21; and at the Free Library of Philadelphia on September 27.
The exterior of the Audiobookmobile has large headphone graphics and the campaign's slogan: "A Good Book Speaks Volumes." The truck has speakers and a video screen to broadcast audio and video clips from the recording studio. There's a spot for a photo op: one side of the truck asks attendees to fill in the blank "I love audiobooks because…" and share their reasons via social media using the hashtag #listenlit.
At each stop, volunteers from APA member publishers and GoGORILLA Media will talk with consumers about audiobooks and offer free downloads. Attendees will be able to spin a prize wheel mounted on the side of the Audiobookmobile for a chance to win giveaways, including headphones, T-shirts, buttons, posters and more.
