Publicity Director - Remote
31 Hanover Street, Suite 1, Lebanon, NH, United States, 03766
Steerforth Press is seeking a creative, experienced book publishing professional, who works well on a team and also independently, to become our new publicity director. Unorthodox thinking and risk-taking in an effort to achieve an outsize impact for our titles will be encouraged. The publicity director will take the lead planning and executing national and regional publicity campaigns and author events for a diverse list of nonfiction titles published under our Steerforth and T2P (Truth to Power) imprints, and help manage our company-wide social media efforts. Steerforth and T2P will launch 10 to 12 new titles per year. The publicity director will also provide occasional support for fiction, nonfiction, children’s and graphic novel titles on the lists of three client publishers, for whom the Steerforth team coordinates sales and marketing through our distributor, Penguin Random House. This position is fully remote due to COVID-19 and may continue to be so after our office reopens, but working in our Lebanon, New Hampshire office would also be welcome.
- Close collaboration with the Steerforth/T2P team to set priorities and strategies.
- Seek innovative and creative ways to garner attention for titles.
- Create and implement targeted media campaigns and author tours.
- Cultivate media and social media relationships in pursuit of review and feature coverage.
- Develop press materials and oversee review copy mailings and electronic outreach.
- Assist in planning and management of social media accounts.
- Design and implement author tours and coordinate travel with the author.
- Travel periodically to media centers to meet with review editors and producers.
- Attend industry conferences as applicable.
- Minimum of 3-5 years of prior experience in book publicity.
- Established relationships with national media including radio, Internet, print, and TV.
- Excellent English-language oral and written communication skills.
- Strong interpersonal skills and an acute ability to build and develop connections and networks.
- Highly organized and detail-oriented, with the ability to alternate among tasks efficiently.
- Experience and interest in designing and editing compelling creative content.
- A love of books, knowledge, and learning new information, or a desire to cultivate the same.
- Resilience, equanimity and persistence in pursuit of express goals.
Steerforth Press embraces diversity and equal opportunity and is committed to building a team that represents a variety of backgrounds and does not discriminate on the basis of status, perspective, identity, or ability. We strongly encourage all interested applicants to apply including people of color, people with a disability, and veteran, immigrant, refugee, and LGBTQIA+ candidates. Note that successful hires will be required to verify identity and eligibility to work in the United States.
Please submit cover letter and resume with at least two professional references to firstname.lastname@example.org with the subject line “Publicist Candidate” and your name. Please include a representative list of past campaigns and at least one sample of work completed.
The deadline to apply is November 10, 2020.
About Steerforth Press:
Steerforth Press’s first catalog in 1993 declared: “Our interests fall into no category, no field, no niche; our tests of a book’s worth are whether it has been written well, is intended to engage the full attention of the reader, and has something new or important to say.” Over the years, Steerforth has stayed true to this commitment while narrowing its focus to publish exclusively works of narrative nonfiction, such as investigative or literary journalism, true crime and history for a general audience, under its core imprint. With a radical devotion to the truth, its new T2P imprint publishes personal accounts, investigative journalism and iconoclastic histories that are thoughtful and reliable, qualities at a premium in the Internet age, and that inform through storytelling, not argument.