University of Washington Press


Publicity Manager

4333 Brooklyn Ave NE, Seattle, WA, United States, 98195

Position: Full-Time, Hybrid

Established in 1920, the University of Washington Press supports the university’s research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the Press also offers a broad range of regional books for general readers, often developed in partnership with museums, cultural organizations, and local Indigenous communities.

The Press is continuing to expand its dynamic and awarding-winning publishing program, and with this growth, is eager to bring fresh ideas, new enthusiasm, and the opportunity for a new Publicity Manager to join a terrific team of publishing professionals.  Based in Seattle, the press is part of a vibrant book culture, with a wealth of independent bookstores, museums, cultural centers, and book supporters throughout the region.

The Publicity Manager is responsible for conceptualizing and implementing publicity campaigns and media strategy for the press’s new trade, scholarly, regional, and distributed titles. The Publicity Manager partners with authors and works closely with members of the media, press managers, editors, and other press colleagues to secure maximum review coverage and exposure for press publications through all appropriate channels. This position is also responsible for general press communications and promotion of the press’s publishing program and brand to a global community of scholars and intellectually curious readers.

RESPONSIBILITIES:

Publicity

  • Creates and implements publicity campaigns and media strategy for press authors and new publications directed at a variety of local, regional, national, and international audiences.
  • Develops and sustains strong relationships with major book review editors and other members of the media to generate ongoing interest in covering UW Press books and authors.
  • Identifies the most appropriate audiences for specific books and develops targeted mailing lists for press releases and print and digital review copies.
  • Oversees all review copy mailings.
  • Tracks and regularly reports on media coverage for press books and distributed titles.
  • Visits New York twice a year and other cities, as appropriate, to present and pitch new titles to media contacts.
  • Manages publicity budget.


Social media

  • Leads press social media and digital media programs and campaigns.
  • Creates written and visual content for social media campaigns.
  • Monitors press social media accounts and provides updates on metrics and highlights.
  • Offers guidance to authors on the appropriate use of their own social media to help support and amplify the promotion of their books.
  • Creates and manages the press blog and coordinates social media networking sites.


Events

  • Organizes and promotes in-person and virtual author events and book launches by collaborating with bookstores, libraries, museums, and other cultural organizations and literary venues.
  • Coordinates events at academic conferences and on campuses in partnership with authors.
  • Attends select author events. Attends select academic conferences and trade shows.
  • Maintains press events calendar and promotes upcoming events.


Communications

  • Creates weekly email update about new books received, media highlights, award news, and upcoming events and sends to all staff and select press stakeholders.
  • Provides creative input on the appropriate positioning of new titles at press editorial projects review, launch, cover, and packaging meetings.
  • Serves on the press’s website and branding teams.
  • Works closely with colleagues across departments to align publicity efforts with broader press initiatives and goals.


Team participation

  • Sends internal weekly update with new books, media hits, and events.
  • Provides creative input on the appropriate positioning of new titles at press editorial projects review, launch, cover, and packaging meetings.
  • Serves on the press’s website and branding teams.


MINIMUM REQUIREMENTS:

  • Bachelor's degree.
  • 2-3 years of experience in publicity or public relations, preferably with a scholarly or trade book publisher.


Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

ADDITIONAL REQUIREMENTS:

  • Ability to communicate clearly, accurately, and effectively both in writing and verbally.
  • Excellent organization; proven ability to handle multiple projects simultaneously in a fast-paced environment.
  • Commitment to using an understanding of the diversity of human experiences in working with authors and, media contacts, and promoting the press’s publishing program.
  • Sensitivity to language relating to race, gender, sexuality, and ability/disability.
  • Excellent interpersonal skills.
  • Understanding of academic and general-interest audiences.
  • Proficiency using Microsoft Office, social media platforms, and databases.


DESIRED:

  • Experience managing publicity and media strategy for a scholarly or trade book publisher, preferably for another university press.
  • Deep knowledge of trade and scholarly media in key disciplines and areas related to the press’s publishing program.
  • Established connections with book review editors and major media.
  • Demonstrated interest in equity, inclusion, and justice.

To submit your application, click here.

About University of Washington Press:

Established in 1920, the University of Washington Press supports the university’s research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the Press also offers a broad range of regional books for general readers, often developed in partnership with museums, cultural organizations, and local Indigenous communities.

Back to Job Board

Powered by: Xtenit