New New No. 1 at Twelve

Cary Goldstein has been promoted to publisher of Twelve, replacing Susan Lehman, who had joined the Grand Central imprint only last September. She had replaced Jonathan Karp, who left in June to become publisher of Simon & Schuster. Goldstein has been associate publisher and was responsible for publicity strategies and acquiring and editing titles. Goldstein has been with Twelve since its founding.

"Cary has truly been one of the pillars of the imprint," Jamie Raab, executive v-p and publisher of Grand Central said. "He's a brilliant marketing strategist, a very fine editor with a keen eye for acquisitions, and, most importantly, has a real vision for the future of Twelve."

Before joining Twelve, Goldstein was associate director of publicity and director of web publicity at Farrar, Straus & Giroux. He has also been senior publicist at Basic Books, director of National Poetry Month for the Academy of American Poets and buyer and features editor for fiction, literature and poetry at BarnesandNoble.com. He began his career in 1996 at FSG as an intern.

Raab called Lehman "an extremely insightful, creative and talented editor. Unfortunately, the role of publisher just wasn't the perfect fit."

When she hired Lehman (Shelf Awareness, September 16, 2010), Raab herself said Lehman had "a most unusual resume." She had been a communications executive, book editor for a year and a half, magazine editor, book co-author, columnist and more.

Lehman told the New York Times, "We've been through a dramatic transition. This I see less as a transition than an adjustment to get back on course."

For her part, Lehman joked about her brief tenure, "Twelve weeks? I thought they said 12 books!" She added, "I've been busy rounding up the best nonfiction writers and have put together a number of promising would-be books that I hope to read in the days ahead, and, I wish Cary Goldstein the best."


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