Kids' Next List E-Newsletter Delivered

On Thursday, the second part of the American Booksellers Association's Winter 2017-2018 Kids' Next List was delivered to more than a third of a million of the country's best book readers, going to 367,024 customers of 112 participating bookstores.

The e-newsletter, powered by Shelf Awareness, features winter Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Melissa Albert, author of The Hazel Wood (Flatiron Books).

For a sample of the newsletter, see this one from Page 158 Books, Wake Forest, N.C.

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