Duck's Cottage Coffee & Books, Duck, N.C., may have won April Fool's Day with three Instagram posts over a 12-hour period:
- "Duck's Cottage is now the ONLY 24 hour coffee shop in Duck! Since our appearance in @ourstatemag customers have been clamoring for longer hours so we're giving it to them ! 7-11? Nah, our new name is 24-7!"
- "Our staff is staying up all night to keep you up all night! Now open 24 hours..."
- "Unfortunately we did not poll staff regarding our new 24/7 hours and, Surprisingly, no one has stepped up to cover the graveyard shifts so we will be resuming regular hours as of... now."