On Thursday, the first part of the American Booksellers Association's Summer 2018 Kids' Next List was delivered to more than a third of a million of the country's best book readers, going to 402,749 customers of 119 participating bookstores. The second part will be published Thursday, June 21.
The e-newsletter, powered by Shelf Awareness, features summer Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Adrienne Young, author of Sky in the Deep (Wednesday Books).
For a sample of the newsletter, see this one from Oblong Books & Music, Millerton and Rhinebeck, N.Y.