November Indie Next List E-Newsletter Delivered

Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for November was delivered to more than half a million of the country's best book readers. The newsletter was sent to customers of 133 independent bookstores, with a combined total of 503,421 subscribers.

The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case Scribe by Alyson Hagy (Graywolf Press).

For a sample of the October newsletter, see this one from The Snail on the Wall, Huntsville, Ala.

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