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| Seth Godin | |
Seth Godin is the winner of 800-CEO-READ's fifth annual Jack Covert Award for Contribution to the Business Book Industry, honoring the company's founder and retired president.
Godin is, according to 800-CEO-READ, "a champion of the business book industry--acting as inspiration, mentor, and guide to so many others in the field--and has also challenged it in positive ways over the years. He is both an author (of 18 bestselling books, no less), and a publisher (through his Domino Project). He is an entrepreneur, relentless idea generator, teacher, and big picture thinker. In 2004, he launched ChangeThis (now under the stewardship of 800-CEO-READ) to create a vehicle for spreading ideas. The many classic books he had under his belt before this year have already cemented his legendary status in the industry, but he hasn't slowed down or let up. In 2018, he added one of his finest books, This Is Marketing. He's done all this while launching the Marketing Seminar, from which more than 5,000 people have learned to do modern, meaningful marketing, and his altMBA online leadership and management workshops, engaging more than 1,000 students from over 45 countries in the most impactful ideas around topics of business and life."
Concerning the award, Jack Covert said, "Just mention the name 'Seth' to anyone in our industry, and they will immediately know who you're talking about. One name is all you need. He is that influential. And he is just as generous. Talking to Seth is like drinking from a firehose. The ideas that come from the man's brain seem endless, and we have benefited greatly as a company from our conversations and connection to him. I know for a fact that he has had a similar impact on countless others."
Adrian Zackheim, president and publisher of Portfolio and recipient of the 2015 Jack Covert Award, added: "We could not be more proud and happy to be the long-time publisher of Seth Godin, who has become a personal and professional friend to Portfolio. Over so many books since 2003--from Purple Cow to The Dip to Tribes to Linchpin to This Is Marketing--we have enjoyed a unique partnership. No other author has challenged us quite so much to up our game. No other author has rewarded us, and his readers, with so many remarkable books of enduring value. Indeed, no other author has guided us, as Seth has, to define what we really stand for. Our hats are off to you, Seth!"
Godin will receive the award at the 800-CEO-READ Business Book Awards on January 17 in New York City.