On Thursday, the second part of the American Booksellers Association's Winter 2018-2019 Kids' Next List was delivered to nearly half a million of the country's best book readers, going to 436,104 customers of 130 participating bookstores. The first part of the spring catalogue will be sent on Thursday, March 14.
The e-newsletter, powered by Shelf Awareness, features winter Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Brigid Kemmerer, author of A Curse So Dark and Lonely (Bloomsbury YA).
For a sample of the newsletter, see this one from Short Stories Bookshop and Community Hub, Madison, N.J.