Zondervan Launches Two New Imprints

Zondervan has launched two new imprints that "will position us for growth and better align our publishing with Zondervan's future while retaining continuity with our 88 years of history in publishing for the academy and a general readership concerned with the ideas, issues, and future of Christianity," said senior v-p and publisher Stanley N. Gundry. He will oversee both imprints.

Zondervan Reflective aims to spur readers toward insight and responsible action in their personal lives and in the public realm. Titles will focus on topics related to leadership, the intersection of faith and culture, and growing and exploring a reader's ministry.

Ryan Pazdur, associate publisher and executive editor for Zondervan Reflective, said the imprint's books "are more than just good, engaging reads--they inspire action and call for a response. Our goal for this imprint is to be part of the conversation and to engage our readers, providing answers or perspective around really tough questions that Christianity is facing today."

Zondervan Academic "seeks to show the breadth and diversity--both theologically and globally--of Christianity in its broadly evangelical expression," said Katya Covrett, executive editor. "As a publisher of textbooks, reference books, and monographs, we consider ourselves both a broker of ideas and an equipping partner for our readers, wherever they are teaching and learning."

Among the upcoming titles for Zondervan Reflective is How to Lead in a World of Distraction (September) by Clay Scroggins, while lead titles for Zondervan Academic include The New Testament in Its World by N.T. Wright and Michael F. Bird and America's Religious History by Thomas S. Kidd (both in November).

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