Last Thursday, the second part of the American Booksellers Association's Spring 2019 Kids' Next List was delivered to nearly half a million of the country's best book readers, going to 448,810 customers of 132 participating bookstores. The first part of the summer catalogue will be sent on Thursday, May 30.
The e-newsletter, powered by Shelf Awareness, features winter Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Angie Thomas, author of On the Come Up (Balzer + Bray).
For a sample of the newsletter, see this one from Bibliobus by Bibliobar, Garland, Tex.