Kids' Next List E-Newsletter Delivered

Last Thursday, the first part of the American Booksellers Association's Summer 2019 Kids' Next List was delivered to nearly half a million of the country's best book readers, going to 443,954 customers of 135 participating bookstores. The second part of the summer catalogue will be sent on Thursday, July 18.

The e-newsletter, powered by Shelf Awareness, features summer Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Elizabeth Acevedo, author of With the Fire on High (HarperTeen).

For a sample of the newsletter, see this one from Baltimore Read Aloud, Baltimore, Md.

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