Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for June was delivered to more than half a million of the country's best book readers. The newsletter was sent to customers of 142 independent bookstores, with a combined total of 538,577 subscribers.
The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case On Earth We're Briefly Gorgeous by Ocean Vuong (Penguin Press).
For a sample of the June newsletter, see this one from Schuler Books & Music, Grand Rapids and Okemos, Mich.