Earlier this summer, Erin Rivera purchased the Frugal Frigate Children's Bookstore in Redlands, Calif., from Gay Kolodzik, who had owned the store since 2010.
Last week, the bookshop posted on its Facebook page: "We are super excited to unveil our new logo that we have been working on with our graphic designer! A color version is also in the works. If any of you recall the original logo from when the store opened in 1988, we were striving for paying homage to that logo, but with a fresh take. The Art Nouveau feel with the illustrative style felt like the right way to do that. We hope you like it! Artistic credit to www.margotlouise.com."
A final color version of the new logo was shared on Facebook Monday, "and we couldn't be happier with the end result! We hope you love it as much as we do!"