Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for December was delivered to more than half a million of the country's best book readers. The newsletter was sent to customers of 150 independent bookstores, with a combined total of 625,047 subscribers.
The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case Wake, Siren: Ovid Resung by Nina MacLaughlin (FSG Originals).
For a sample of the December newsletter, see this one from WORD Bookstores, Brooklyn, N.Y., and Jersey City, N.J.