Kids' Next List E-Newsletter Delivered

Last Thursday, the second part of the American Booksellers Association's Summer 2020 Kids' Next List was delivered to more than half a million of the country's best book readers, going to 601,148 customers of 167 participating bookstores.

The e-newsletter, powered by Shelf Awareness, features summer Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Tobly McSmith, author of Stay Gold (HarperTeen).

For a sample of the newsletter, see this one from Cellar Door Bookstore, Riverside, Calif.

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