Last Thursday, the American Booksellers Association's the second part of the Fall 2020 Kids' Next List was delivered to more than half a million of the country's best book readers, going to 596,541 customers of 172 participating bookstores. The next Kids' Next List, the first issue of the winter catalog, will be published Thursday, December 17.
The e-newsletter, powered by Shelf Awareness, features Fall Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author or authors whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Yusuf Salaam and Ibi Zoboi, authors of Punching the Air (Balzer + Bray).
For a sample of the newsletter, see this one from Charter Books, Newport, R.I.