Our Indie Pre-Order E-Blast: Cloud Cuckoo Land(s) Most Interest

On the last Wednesday in August, Shelf Awareness sent our monthly pre-order e-blast to almost 850,000 of the country's best book readers. The e-blast went to 846,082 customers of 178 participating independent bookstores.

The mailing features eight upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.

The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, September 29. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.

For a sample of August's pre-order e-blast, see this one from Books Around the Corner, Gresham, Ore.

We noticed a striking statistic after last month's mailing: the long-awaited Cloud Cuckoo Land by Anthony Doerr (Scribner) received almost three times the amount of clicks than our previous most-clicked on title. Clearly, there is huge interest in Cloud Cuckoo Land from indie bookstore customers, which goes on sale September 28, a week from tomorrow. Take a look at your stock and make sure you have enough!

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