This past Wednesday, Shelf Awareness sent our monthly pre-order e-blast to more than 900,000 of the country's best book readers. The e-blast went to 920,148 customers of 216 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, February 22. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the January pre-order e-blast, see this one from Ghostlight Books, Spring Hill, Tenn.
The titles highlighted in the pre-order e-blast were:
So Shall You Reap by Donna Leon (Grove)
Birnham Wood by Eleanor Catton (Farrar, Straus & Giroux)
Sweet Enough by Alison Roman (Clarkson Potter)
Clytemnestra by Costanza Casati (Sourcebooks Landmark)
I Will Find You by Harlan Coben (Grand Central)
The Real Work by Adam Gopnik (Liveright)
Lone Women by Victor LaValle (One World)
Go as a River by Shelley Read (Spiegel & Grau)
Hang the Moon by Jeannette Walls (Scribner)
Leeva at Last by Sara Pennypacker, illustrated by Matthew Cordell (Balzer + Bray)
The Knowing by Ani DiFranco, illustrated by Julia Mathew (Rise x Penguin Workshop)
