AAP Sales: Up 7.3% in March; Up 1% in First Quarter

Total net book sales in March in the U.S. rose 7.3%, to $978 million, compared to March 2024, representing sales of 1,325 publishers and distributed clients as reported to the Association of American Publishers. The jump in March sales was high enough to push year to date sales into positive territory for the first time in 2025; for the year to date, net book sales were up 1%, to $3.2 billion.

Trade revenues in March rose 4.4%, to $714.8 million, led by children's/YA hardcovers, up 18.8%, and adult hardcovers, which rose 13.2%.

In terms of format, trade hardcover revenues jumped 19.8%, to $270 million; paperbacks dropped 3.5%, to $249.3 million; mass market dropped 55.4%, to $3.5 million; and special bindings fell 24.6%, to $11.3 million. E-book sales in March rose 3.6%, to $86.7 million, and digital audio rose 7.7%, to $76.6 million.

Sales by category for March 2025:

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