Anna Jarzab has been named v-p, marketing, at Candlewick Press, Holiday House, and Peachtree, parts of Walker Books Group. In this newly created role, Jarzab will lead the publicity, trade marketing, consumer marketing, education/library, and marketing design teams. Partnering closely with editorial, publishing, sales, and leadership colleagues, Jarzab will use her nearly two decades of children's publishing experience to "oversee positioning, long-range strategy, corporate communications, and campaigns that elevate the reach of the three houses' creators and books in a competitive marketplace."
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| Anna Jarzab | |
Jarzab was most recently associate publisher for Aladdin, Simon Pulse, Simon Spotlight, Little Simon, and Boynton Bookworks at Simon & Schuster. Before that, Jarzab was the director of digital & social marketing for Simon & Schuster's Children's Division and held digital marketing roles at Penguin Young Readers Group.
Jarzab said, "I'm thrilled to be joining Candlewick, Holiday House, and Peachtree at such an exciting moment. I;ve long admired the incredible books these companies bring into the world, and I'm excited to work alongside such talented teams to help even more readers discover and connect with their stories, authors, and illustrators."
Mary Marotta, Walker Books Group's senior v-p of sales, marketing & business development, North America, to whom Jarzab reports, said, "I am beyond thrilled to welcome Anna to Candlewick, Holiday House, and Peachtree. Anna brings exceptional children's publishing experience, a sharp strategic marketing perspective, and a deep understanding of how to connect books, authors, and illustrators with the widest possible audiences. Her proven track record in integrated marketing, publicity, audience development, and cross-functional leadership makes her an outstanding partner for our teams as we continue to develop and hone our processes in this ever-evolving marketplace."
Belinda Ioni Rasmussen, CEO of Walker Books Group, said, "Anna's appointment reflects our continued investment in the growth and visibility of Candlewick Press, Holiday House, and Peachtree. Her deep publishing expertise and strategic marketing leadership in collaboration with Mary and the rest of the team will be invaluable as we build on the strengths of these distinguished houses and bring our exceptional books to even more readers."