Notes: E-Reader TV Ads; BEA Panel on 'Value of a Book'
Compare and contrast TV ads for Barnes & Noble's nook, the Kindle, the Sony Reader and the iPad at paidContent.org.
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The official program for the first day of BookExpo America, Tuesday, May 25, will consist of an open plenary session on "the value of a book," featuring heads of a range of book companies and associations.
Cosponsored by BEA and the American Booksellers Association, the panel consists of Bob Miller, group publisher, Workman; Esther Newberg, executive v-p, International Creative Management; Skip Prichard, CEO of Ingram; David Shanks, CEO of Penguin Group; Oren Teicher, CEO of the ABA; and author Scott Turow, incoming president of the Authors Guild. Jonathan Galassi, president of Farrar, Straus & Giroux, will moderate.
The event takes place 8:30–10 a.m. at the Javits Center. The ABA's Day of Education and BEA's conference sessions follow.
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On May 5, Barnes & Noble is opening a store in Settler's Ridge in Robinson Township, Pa., near Pittsburgh. At the same time, B&N's current store in nearby North Fayette, Pa., will close.
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Book trailer of the day: Blockhead: The Story of Fibonacci by Joseph D'Agnese, illustrated by John O'Brien (Holt Books for Young Readers).
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Gooseberry Patch, Delaware, Ohio, the 25-year-old cookbook publisher all of whose titles are priced below $17, is now being distributed nationwide by NBN. The company has discontinued its mail-order catalogue.

