Our Privacy Commitment

Shelf Awareness (“The Shelf”, “Shelf” “us”, “our” or “we”) has developed this Privacy Policy to provide information regarding the collection, use, and sharing of information we receive about our subscribers, website visitors and job board users. We care about your privacy and want you to be informed about what we do. We’ll try to make this clear and simple, but if you have questions, you can contact us, and we’ll be happy to help.

Shelf Awareness publishes e-newsletters about books and the book industry.

For Readers: Discover the 25 best books coming out this week as selected by our industry insiders. (Tuesdays and Fridays.)

For Book Trade Professionals: Receive daily enlightenment with our FREE weekday trade newsletter.

For Indie Bookstore Partners: Several “Powered By Shelf Awareness” programs serving stores, regional trade associations and the American Booksellers Association.

The Shelf Awareness website, where we offer information about the Shelf Awareness products, host our job board, facilitate subscription management and post all past mailings is www.shelf-awareness.com.

Each time you access or use a Shelf Awareness email newsletter product or digital property, such as the website, you signify that you have read, understand, and agree to be bound by this Privacy Policy found at www.shelf-awareness.com/privacy.html.  If you do not agree to this Privacy Policy, please discontinue using Shelf Awareness products and properties.

This Privacy Policy will be updated from time to time and all future changes will take effect as specified at the time of the update by posting a revised version of it on our website. Please check back regularly for the most current version of our Privacy Policy.

Privacy Summary

The Data Controller and Processor, Huge Inc doing business as Shelf Awareness, a company registered in the United States, 811 1st Avenue Suite 315, Seattle WA, 98104, is committed to protecting your privacy. If you have any questions about this policy please write to Director of Technology and Operations, Shelf Awareness, 811 1st Avenue Suite 315, Seattle WA, 98104 or alternatively by sending an email to the aforementioned director, Neil Strandberg, neil@shelf-awareness.com.

In order to send electronic newsletters, allow account access on the website and manage job board postings, Shelf Awareness must ask you to provide us with information about yourself. For the purposes of this Privacy Policy, personal data is referred to as ‘information’ which means any information relating to an identified or identifiable natural person.

Shelf Awareness uses Google Analytics to analyze traffic to our websites. Google Analytics does not create individual profiles for visitors. You can learn more about Google Analytics and opt out on their website.

Shelf Awareness uses our content management platform, Xtenit, for information storage and analysis relating to the website and the newsletters, in addition to content management.

The Shelf does not disclose information about identifiable individuals to advertisers or partner organizations. Aggregate statistical information gathered from newsletter and website usage (e.g. email open, click-through and engagement rates) may be passed on to advertisers and partners. At no point will this include personal identifying information.

Information We Collect

To use any of our services, you must provide your email address. You may voluntary supply supplementary information such as reading preferences, employer, job title, and other contact information on the subscription preferences page of your account, accessible on www.shelf-awareness.com/xs/rc.

When you access our newsletters or services online using any device, we collect information such as newsletter opens, newsletter links that you click, IP addresses, the pages of our website you visit, the type of browser or email application you use and the times you access our website.

We will only keep your information for as long as is necessary for the purpose of providing you with the service you have requested from us or to meet specific anti-fraud and legal requirements.

The provision of the information detailed above is a requirement necessary to provide the service. By providing your information and signing up to our service you are entering a contract for the term of the service. If you object or are not willing to provide this information, please do not register or use any of our services.

Please note that we are not responsible for the privacy practices of other web sites or partner stores and we recommend that you check the privacy policy of any other web sites you may visit. The inclusion of links to such web sites does not imply any endorsement of the material on such sites nor any association with their owners or operators. If you have any complaints relating to such sites, please contact them directly.


When you access our website, or use any of our services, we (including companies we work with) may place small data files on your computer or other device known as cookies. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages.  We use cookies to collect information for record keeping purposes and to make it easier to navigate the Site.  These cookies are intended only to improve your experience with our website and are not used to collect information about you for any other purpose. We use both “session ID cookies” and “persistent cookies.” Session ID cookies are used to store information while a user is logged into the Site and expire when the user closes his/her browser.  Persistent cookies are used to make tasks like logging into the Site easier for returning users by remembering a user’s login information. Persistent cookies stay on a user’s hard drive from one session to the next.  You can choose to have your computer warn you each time a persistent or session cookie is being sent, or you can choose to turn off such cookies through your browser settings.  Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies.

Sweepstakes, Contests, and Promotions

We may offer sweepstakes, contests, and other promotions through Shelf Awareness newsletters that may require registration.  By participating in a promotion, you are agreeing to official rules that govern that promotion.  When you enter a promotion, we may ask for personally identifiable information including your name, address, and email address so that we can administer the promotion and notify winners.  If you choose to enter a promotion, such personal information may be disclosed to third parties or to the public in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law, such as on a winners’ list or as permitted by the promotion’s official rules.  Also, by entering the promotion, you are agreeing to the official rules that govern the promotion, which may contain specific requirements of you, including except where prohibited by law. Depending upon the contest or sweepstakes, you will be providing information directly to publisher sponsors as well as Shelf Awareness. It is the entrant’s responsibility to become familiar with the privacy policies of the contest/sweepstakes sponsor.


From time-to-time we may request information from you and other users via surveys. Participation in these surveys is voluntary. Survey information will be used for the purpose(s) identified in any given survey, including the monitoring or improvement of the use and satisfaction of Shelf Awareness products.

Web Beacons  

Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our email newsletters.  Web beacons may be invisible to you, but any electronic image or other web programming code inserted into an e-mail can act as a web beacon.  Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count how many e-mails that were sent were actually opened, or to count how many particular articles or links were actually viewed.

Job Board

The job board found at www.shelf-awareness.com/jobboard allows for credit card payment for job posts. Our online payment processor is PayPal. We will share your Billing Information with PayPal as necessary to process your payments. PayPal stores your Billing Information; we do not store this information. Storage by PayPal of your Billing Information is subject to its privacy policies and practices and is not subject to the terms of this privacy policy. By providing your Billing Information, you acknowledge and agree to use of such information by PayPal  for purposes of processing your payment to us. You may view PayPal privacy terms at https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

Information You Provide About a Third Party

If you send someone else a communication from Shelf Awareness, such as sending an invitation to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose, unless we obtain consent from that person, or we explicitly say otherwise.  If that person becomes a subscriber to our publications, his/her information will be treated in the same manner as all other subscribers.  Please be aware that when you use any send-to-a-friend functionality your e-mail address may be included in the communication sent to your friend.
How We Use The Information We Collect

Our primary purpose in collecting your information is to provide you with a service. You agree that we may use your personal information to:

  • Provide the service to you
  • Carry out internal administration and analysis.

How We Use The Information For Marketing

We will only send you direct marketing communications created by Shelf Awareness as part of your subscription to either Shelf Awareness Pro or Shelf Awareness for Readers. Partner mailing subscribers do not receive direct marketing communications from Shelf Awareness. These communications will always be related to our services and we believe will be of interest to you.  You will not receive third-party marketing email. We will honor your right to withdraw your consent at any time.

If you want to stop receiving direct marketing from us, you can use the unsubscribe link at the bottom of any email you receive or amend your preferences by logging in to your account on www.shelf-awareness.com/xs/rc.

How We Share Information With Third Parties

We will not sell or rent your information to third parties for their marketing purposes without your consent.

However, just like most service providers, Shelf Awareness works with third parties who administer important functions that allow us to offer and enhance the services we provide. These providers are covered by  appropriate privacy policies. Sometimes it will be necessary for us to disclose information required for the specific purpose to them so that the services can be performed and by requesting us to provide you with the services you consent to this disclosure.

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