Shelf Awareness publishes e-newsletters about books and the book industry.
For Readers: Discover the 25 best books coming out this week as selected by our industry insiders. (Tuesdays and Fridays.)
For Book Trade Professionals: Receive daily enlightenment with our FREE weekday trade newsletter.
For Indie Bookstore Partners: Several “Powered By Shelf Awareness” programs serving stores, regional trade associations and the American Booksellers Association.
The Shelf Awareness website, where we offer information about the Shelf Awareness products, host our job board, facilitate subscription management and post all past mailings is www.shelf-awareness.com.
The Data Controller and Processor, Huge Inc doing business as Shelf Awareness, a company registered in the United States, 811 1st Avenue Suite 315, Seattle WA, 98104, is committed to protecting your privacy. If you have any questions about this policy please write to Director of Technology and Operations, Shelf Awareness, 811 1st Avenue Suite 315, Seattle WA, 98104 or alternatively by sending an email to the aforementioned director, Neil Strandberg, firstname.lastname@example.org.
Shelf Awareness uses Google Analytics to analyze traffic to our websites. Google Analytics does not create individual profiles for visitors. You can learn more about Google Analytics and opt out on their website.
Shelf Awareness uses our content management platform, Xtenit, for information storage and analysis relating to the website and the newsletters, in addition to content management.
The Shelf does not disclose information about identifiable individuals to advertisers or partner organizations. Aggregate statistical information gathered from newsletter and website usage (e.g. email open, click-through and engagement rates) may be passed on to advertisers and partners. At no point will this include personal identifying information.
Information We Collect
To use any of our services, you must provide your email address. You may voluntary supply supplementary information such as reading preferences, employer, job title, and other contact information on the subscription preferences page of your account, accessible on www.shelf-awareness.com/xs/rc.
When you access our newsletters or services online using any device, we collect information such as newsletter opens, newsletter links that you click, IP addresses, the pages of our website you visit, the type of browser or email application you use and the times you access our website.
We will only keep your information for as long as is necessary for the purpose of providing you with the service you have requested from us or to meet specific anti-fraud and legal requirements.
The provision of the information detailed above is a requirement necessary to provide the service. By providing your information and signing up to our service you are entering a contract for the term of the service. If you object or are not willing to provide this information, please do not register or use any of our services.
Sweepstakes, Contests, and Promotions
We may offer sweepstakes, contests, and other promotions through Shelf Awareness newsletters that may require registration. By participating in a promotion, you are agreeing to official rules that govern that promotion. When you enter a promotion, we may ask for personally identifiable information including your name, address, and email address so that we can administer the promotion and notify winners. If you choose to enter a promotion, such personal information may be disclosed to third parties or to the public in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law, such as on a winners’ list or as permitted by the promotion’s official rules. Also, by entering the promotion, you are agreeing to the official rules that govern the promotion, which may contain specific requirements of you, including except where prohibited by law. Depending upon the contest or sweepstakes, you will be providing information directly to publisher sponsors as well as Shelf Awareness. It is the entrant’s responsibility to become familiar with the privacy policies of the contest/sweepstakes sponsor.
From time-to-time we may request information from you and other users via surveys. Participation in these surveys is voluntary. Survey information will be used for the purpose(s) identified in any given survey, including the monitoring or improvement of the use and satisfaction of Shelf Awareness products.
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our email newsletters. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into an e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count how many e-mails that were sent were actually opened, or to count how many particular articles or links were actually viewed.
Information You Provide About a Third Party
If you send someone else a communication from Shelf Awareness, such as sending an invitation to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose, unless we obtain consent from that person, or we explicitly say otherwise. If that person becomes a subscriber to our publications, his/her information will be treated in the same manner as all other subscribers. Please be aware that when you use any send-to-a-friend functionality your e-mail address may be included in the communication sent to your friend.
How We Use The Information We Collect
Our primary purpose in collecting your information is to provide you with a service. You agree that we may use your personal information to:
- Provide the service to you
- Carry out internal administration and analysis.
How We Use The Information For Marketing
We will only send you direct marketing communications created by Shelf Awareness as part of your subscription to either Shelf Awareness Pro or Shelf Awareness for Readers. Partner mailing subscribers do not receive direct marketing communications from Shelf Awareness. These communications will always be related to our services and we believe will be of interest to you. You will not receive third-party marketing email. We will honor your right to withdraw your consent at any time.
If you want to stop receiving direct marketing from us, you can use the unsubscribe link at the bottom of any email you receive or amend your preferences by logging in to your account on www.shelf-awareness.com/xs/rc.
How We Share Information With Third Parties
We will not sell or rent your information to third parties for their marketing purposes without your consent.
However, just like most service providers, Shelf Awareness works with third parties who administer important functions that allow us to offer and enhance the services we provide. These providers are covered by appropriate privacy policies. Sometimes it will be necessary for us to disclose information required for the specific purpose to them so that the services can be performed and by requesting us to provide you with the services you consent to this disclosure.