Shelf Awareness Bookstore Partner Newsletters

Booksellers, we want to help you keep in touch with your customers!

  • Keep your bookstore on the top of their minds every week with a free customized version of Shelf Awareness for Readers.
  • Promote presales with a monthly customized Pre-Order e-blast.
  • Get the Indie Next List sent directly to your customers every first Thursday and the Kid's Next List twice each quarter. More information available on the ABA website.
  • Members of MPIBA, CALIBA and PNBA regional associations can get your holiday catalogs sent right to your customers using the Holiday e-mail newsletter.

To find out more about any of these programs and to get your bookstore signed up to participate, please contact


Shelf Awareness for Readers Bookstore Edition

The bookstore edition has all of the content from Shelf Awareness for Readers that you know and love, plus some great additional features:

  • Prominent placement of your bookstore's logo
  • Links to your website
  • Links to your social media accounts (Facebook, Twitter, Instagram & Pinterest)
  • Replies to your email address
  • Buy buttons for every reviewed book link directly to your e-commerce page for that specific title
  • Events listings (if you have an RSS, XML or ICS feed)
  • Customizable lead editorial at the top of the newsletter
  • Ad space to announce sales, events, etc.

Set up is easy! We just need a few items from you and then we take care of building the customized version. Submit your materials here or contact with questions

The response we've had from our bookstore partners has been fantastic! Stores have reported an uptick in e-commerce sales and that their customers have been asking for (and buying!) books they saw in THEIR newsletter. We’ll make sure to let you know ahead of time which titles will be reviewed in each issue, so that you can decide if you want to bring extra copies in to your store. Some stores have set up displays to highlight the titles featured in that week's newsletters.

Here are some examples of what the bookstore version looks like:

Village Books - Bellingham, WA
Tattered Cover - Denver, CO
Elliott Bay Books - Seattle, WA
Blue Willow Bookshop - Houston, TX


Shelf Awareness Pre-Order e-blast

Like the Shelf Awareness for Readers Bookstore Edition, the monthly Pre-Order eblast is branded for your bookstore, includes your social media links, replies to your email address and features buy buttons that link to your e-commerce site.

This eblast sends to your customers on the last Wednesday of the month and highlights eight upcoming titles, plus three featured titles that are available for pre-order. You can use the eight titles we've picked each month or replace them entirely with your own selections. You’ll be able to switch title location, replace titles, change cover image, change the URL the title will link to.

It’s easy to sign up. Visit the registration page here or write with questions.

Here are a few examples of some of our Partner Stores' Pre-Order newsletters:

Fountain Bookstore - Richmond, VA
Books & Books - Florida


We’re able to offer thes newsletters and services for free to bookstores and subscribers because of the support of advertising from publishing houses. Our promise to you is that these ads will NEVER link directly to a competitor’s retail site.

To find out more about the program or to get your bookstore signed up to participate, please contact

Click here to see a list of stores we've partnered with.


In-Store Displays

Want a place to direct customers looking for titles they read about in your edition of Shelf Awareness for Readers this week? These handy printable signs will help you create a display. Just pick a size and click to download the PDF file, then either print it from your office or take it to a local printer.

Do you have a display in your store? Tell us about it!


Participating Stores

Shelf Awareness for Readers is received by more than 546,000 readers, including the customers of 189 partner stores across the country.


Ernest & Hadley Booksellers – Tuscaloosa, AL
Page & Palette – Fairhope, AL


Fireside Books – Palmer, AK


Brightside Bookshop – Flagstaff, AZ


Barn Owl Books – Quincy, CA
BookSmart – Morgan Hill & Newark, CA
Books on B – Hayward, CA
Branches Books & Gifts – Oakhurst, CA
Creating Conversations – Redondo Beach, CA
Flintridge Bookstore – La Cañada Flintridge, CA
Gift Lit – Saratoga, CA
Ink Spell Books – Half Moon Bay, CA
La Playa Books – San Diego, CA
Laguna Beach Books – Laguna Beach, CA
Napa Bookmine – Napa, CA
Rakestraw – Danville, CA
Run for Cover – San Diego, CA


BookBar – Denver, CO
Boulder Bookstore – Boulder, CO
Explore Booksellers – Aspen, CO
HearthFire Books & Treats – Evergreen, CO
Maria’s Bookshop – Durango, CO
Narrow Gauge Book Co-op – Alamosa, CO
Next Page Books and Nosh – Frisco, CO
Old Firehouse Books – Fort Collins, CO
Tattered Cover Book Store – Denver, CO


Bank Square Books – Mystic, CT
Elm Street Books – New Canaan, CT


Browseabout Books – Rehoboth Beach, DE


The Bayou Book Company – Niceville, FL
Books & Books – Miami, FL
The Family Book Shop – Deland, FL
MacIntosh Books – Sanibel Island, FL
Midtown Reader - Tallahassee, FL
Poetic Justice Books & Art – Port St. Lucie, FL
Vero Beach Book Center – Vero Beach, FL


Book Worm Bookstore – Powder Springs, GA
E. Shaver, Booksellers – Savannah, GA
Read it Again – Suwanee, GA
Story on the Square – McDonough, GA


Kona Stories – Kailua-Kona, HI


Book People of Moscow – Moscow, ID
Well-Read Moose – Coueur d'Alene, ID


Bookie's – Chicago, IL
King City Books – Mount Vernon, IL
Page 1 Books – Evanston, IL
Read Between The Lynes – Woodstock, IL


Main Street Books – Lafayette, IN
Second Flight Books – Lafayette, IN
Three Sisters – Shelbyville, IN
Village Lights Bookstore – Madison, IN


Pageturners – Indianola, IA
Swamp Fox – Marion, IA


Rainy Day Books – Fairway, KS
Raven Book Store – Lawrence, KS
Rivendell Bookstore – Abilene, KS


Blue Cypress Books – New Orleans, LA
Garden District Bookstore – New Orleans, LA
Octavia Books – New Orleans, LA


Bogan Books – Fort Kent, ME
The Briar Patch – Bangor, ME


Books With a Past – Glenwood & Savage, MD
Caprichos Books – Bel Air, MD
Curmudgeon Books – Glen Burnie, MD
Paper Garden Books – Millersville, MD


Andover Bookstore – Andover, MA
Booklover's Gourmet – Webster, MA 
Book Moon – Easthampton, MA
Bunch of Grapes Bookstore – Vineyard Haven, MA
Buttonwood Books & Toys – Cohasset, MA
Copper Dog Books – Beverly, MA
East End Books PTown – Provincetown, MA
Mitchell’s Book Corner – Nantucket, MA
Nantucket Bookworks – Nantucket, MA
Odyssey Bookshop – South Hadley, MA
Trident Booksellers – Boston, MA
Whitelam Books – Reading, MA


The Book Nook & Java Shop – Montague, MI
Epilogue Books – Rockford, MI
Fenton's Open Book – Fenton, MI
Horizon Books – Traverse City, MI
Horizon Books, Cadillac – Cadillac, MI
Pages Bookshop – Detroit, MI
Saturn Booksellers – Gaylord, MI


Excelsior Bay Books – Excelsior, MN
Scout & Morgan Books – Cambridge, MN
Travelin' Storyseller – Wadena, MN
Valley Booksellers – Stillwater, MN


Pass Books – Pass Christian, MS
Square Books – Oxford, MS


Neighborhood Reads – Washington, MO
Stonecrest Book and Toy – Osage Beach, MO


Chapter One Book Store – Hamilton, MT
Country Bookshelf – Bozeman, MT
Fact & Fiction – Missoula, MT
Montana Book Co. – Helena, MT
Reading Leaves – Townsend, MT


The Bookworm – Omaha, NE
Chapters Books & Gifts – Seward, NE 
Francie & Finch Bookstore – Lincoln, NE

New Hampshire

Bayswater Books – Center Harbor, NH
Innisfree Bookshop – Meredith, NH
Morgan Hill Bookstore – New London, NH
MainStreet Bookends – Warner, NH
Toadstool Bookshops – Peterborough, NH
Water Street Bookstore – Exeter, NH

New Jersey

Black Dog Books – Newton, NJ
[words] Bookstore – Maplewood, NJ

New Mexico

Bookworks – Albuquerque, NM
Collected Works Bookstore & Coffeehouse – Sante Fe, NM

New York

Berry & Co. – Sag Harbor, NY
Boogie Down Books – Bronx, NY
Briars and Brambles Books – Windham, NY
The Book House of Stuyvesant Plaza – Albany, NY
Lift Bridge Book Shop – Brookport, NY
The Little Book House – Albany, NY
Market Block Books – Troy, NY 

North Carolina

Angel Wings – Stern, NC
Buxton Village Books – Buxton, NC
City Lights Bookstore – Sylva, NC
The Country Bookshop – Southern Pines, NC
Duck's Cottage Coffee & Books – Duck, NC
Duck's Downtown Books – Manteo, NC
Foggy Pine Books – Boone, NC
Island Bookstore – Kitty Hawk, NC
Malaprop’s Bookstore/Café – Asheville, NC
McIntyre’s Fine Books – Pittsboro, NC
Page After Page – Elizabeth City, NC
Page 158 Books – Wake Forest, NC
Park Road Books – Charlotte, NC
Quarter Moon Books & Gifts – Topsail Beach, NC
Sassafras on Sutton – Black Mountain, NC
Scuppernong Books – Greensboro, NC 
Sunrise Books – High Point, NC

North Dakota

Ferguson Books & More – Grand Forks & Bismark, ND


The Book Loft of German Village Columbus, OH
The Fine Print – Lakeside, OH
Kenyon College Bookstore – Gambier, OH 
Mind Fair Books – Oberlin, OH


Annie Bloom’s Books – Portland, OR
Beach Books – Seaside, OR
Bob’s Beach Books – Lincoln City, OR
Dudley’s Bookshop Café – Bend, OR
Maggie Mae's Kids Bookshop – Gresham, OR
Klindt's Booksellers – The Dalles, OR
Third Street Books – McMinnville, OR


From My Shelf Books & Gifts – Wellsboro, PA
Penguin Bookshop – Sewickley, PA
Riverstone Books – Pittsburgh, PA

Rhode Island

Inkfish Books – Warren, RI
Island Books – Middletown, RI
Island Bound Bookstore – Block Is. RI
Savoy Books & Cafe – Westerly, RI

South Carolina

Books on Broad – Camden, SC
Fiction Addiction – Greenville, SC
Hub City Bookshop – Spartanburg, SC

South Dakota

Ravin Book Depot – Yankton, SD


Reading Rock Books – Dickson, TN
Star Line Books – Chattanooga, TN
Union Ave Books – Knoxville, TN


Bibliobus – Garland, TX
Blue Willow Bookshop – Houston, TX
The Book Haus – New Braunfels, TX
Buy the Book – Spring, TX
Storybook Garden – Weslaco, TX
The Twig Book Shop – San Antonio, TX


Weller Book Works – Salt Lake City, UT


Star Cat Books – Bradford, VT
The Vermont Book Shop – Middlebury, VT


The Book Dragon Shop – Staunton, VA
Book No Further – Roanoke, VA
Book People, Richmond – Richmond, VA
The Fountain Bookstore – Richmond, VA
Sundial Books – Chincoteague Island, VA


Ballast Book Co. – Bremerton, WA
Eagle Harbor Books – Bainbridge Island, WA
The Elliott Bay Book Company – Seattle, WA
Inklings Bookstore – Yakima, WA
Liberty Bay Books – Poulsbo, WA
Page 2 Books – Burien, WA
Port Book and News – Port Angeles, WA
Queen Anne Book Co. – Seattle, WA
Riverwalk Books – Lake Chelan, WA
University Book Store – Seattle, WA
Village Books – Bellingham, WA
Vintage Books – Vancouver, WA
Ye Olde Bookstore – Wenatchee, WA


Arcadia Books – Spring Green, WI
BayShore Books – Oconto, WI
The Book Store – Appleton, WI
Chapter 2 Books – Hudson, WI
Redbery Books – Cable, WI


Bermuda Book Store


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