Shelf Awareness for Readers: Bookstore edition

Booksellers: You can get a FREE customized version of Shelf Awareness for Readers for your customers!

The bookstore edition has all of the content from Shelf Awareness for Readers that you know and love, plus some great additional features:

  • Prominent placement of your bookstore's logo
  • Links to your website
  • Links to your social media accounts (Facebook, Twitter, Instagram & Pinterest)
  • Replies to your email address
  • Buy buttons for every reviewed book link directly to your e-commerce page for that specific title
  • Events listings (if you have an RSS, XML or ICS feed)
  • Customizable lead editorial at the top of the newsletter
  • Ad space to announce sales, events, etc.

Set up is easy! We just need a few items from you and then we take care of building the customized version.

The response we've had from our bookstore partners has been fantastic! Stores have reported an uptick in e-commerce sales and that their customers have been asking for (and buying!) books they saw in THEIR newsletter. We’ll make sure to let you know ahead of time which titles will be reviewed in each issue, so that you can decide if you want to bring extra copies in to your store. Some stores have set up displays to highlight the titles featured in that week's newsletters.

Here are some examples of what the bookstore version looks like:

Village Books, Bellingham, WA
Tattered Cover, Denver, CO
Elliott Bay Books, Seattle, WA
University Book Store, Seattle, WA
Blue Willow Bookshop - Houston, TX

Click here to see a list of stores already delivering the newsletter.

We’re able to offer this service for free to bookstores and subscribers because of the support of advertising from publishing houses. Our promise to you is that these ads will NEVER link directly to a competitor’s retail site.

To find out more about the program or to get your bookstore signed up to participate, please contact

In-Store Displays

Want a place to direct customers looking for titles they read about in your edition of Shelf Awareness for Readers this week? These handy printable signs will help you create a display. Just pick a size and click to download the PDF file, then either print it from your office or take it to a local printer.

Do you have a display in your store? Tell us about it!


Participating Stores

141 stores across the country are sending the Bookstore Edition to 290,000 readers


Ernest & Hadley Booksellers - Tuscaloosa, AL
Page & Palette – Fairhope, AL


Fireside Books – Palmer, AK


Barn Own Books – Quincy, CA
BookSmart – Morgan Hill & Newark, CA
Branches Books & Gifts – Oakhurst, CA
Flintridge Bookstore – La Cañada Flintridge, CA
La Playa Books – San Diego, CA
Laguna Beach Books - Laguna Beach, CA
Rakestraw - Danville, CA


BookBar - Denver, CO
Boulder Bookstore – Boulder, CO
Maria’s Bookshop – Durango, CO
Old Firehouse Books – Fort Collins, CO
Tattered Cover Book Store – Denver, CO


Bank Square Books – Mystic, CT
Elm Street Books – New Canaan, CT


Acorn Books – Dover, DE


The Bayou Book Company – Niceville, FL
Books & Books – Miami, FL
The Book Cellar – Lake Worth, FL
The Family Book Shop – Deland, FL
Inkwood Books - Tampa, FL
MacIntosh Books – Sanibel Island, FL
Midtown Reader - Tallahassee, FL
Poetic Justice Books & Art – Port St. Lucie, FL
Vero Beach Book Center-Vero Beach, FL


Book Worm Bookstore - Powder Springs, GA
E. Shaver, Booksellers - Savannah, GA
Read it Again - Suwanee, GA
Story on the Square - McDonough, GA


Book People of Moscow – Moscow, ID


King City Books – Mount Vernon, IL
Read Between The Lynes – Woodstock, IL


AOM Bookshop – Indianapolis, IN
Brain Lair Bookstore – South Bend, IN
Main Street Books - Lafayette, IN
Three Sisters - Shelbyville, IN
Village Lights Bookstore – Madison, IN


Plot Twist Bookstore - Ankeny, IA


Bluebird Books – Hutchinson, KS
Rainy Day Books – Fairway, KS


Coffee Tree Books – Morehead, KY


Between the Lines Bookstore – Baton Rouge, LA
Garden District Bookstore – New Orleans, LA
Octavia Books – New Orleans, LA


Andover Bookstore – Andover, MA
The Book Rack – Newburyport, MA
Booklover's Gourmet - Webster, MA 
Bunch of Grapes Bookstore – Vineyard Haven, MA
Buttonwood Books & Toys – Cohasset, MA
Mitchell’s Book Corner – Nantucket, MA
Nantucket Bookworks – Nantucket, MA
Odyssey Bookshop – South Hadley, MA
Spirit of ’76 Bookstore & Cardshop – Marblehead, MA
Whitelam Books – Reading, MA


The Book Nook & Java Shop – Montague, MI
Horizon Books – Traverse City, MI
Horizon Books, Cadillac – Cadillac, MI
Pages Bookshop – Detroit, MI
Saturn Booksellers – Gaylord, MI


An Open Book – Wadena, MN
Excelsior Bay Books – Excelsior, MN
Valley Booksellers – Stillwater, MN


Square Books – Oxford, MS


Neighborhood Reads – Washington, MO


Country Bookshelf – Bozeman, MT
Fact & Fiction – Missoula, MT


The Bookworm – Omaha, NE
Chapters Books & Gifts – Seward, NE 
Francie & Finch Bookstore - Lincoln, NE

New Hampshire

Bayswater Books – Center Harbor, NH
Innisfree Bookshop - Meredith, NH
Morgan Hill Bookstore – New London, NH
MainStreet Bookends – Warner, NH
Water Street Bookstore – Exeter, NH

New Jersey

Short Stories Bookshop – Madison, NJ


Bookworks – Albuquerque, NM
Collected Works Bookstore & Coffeehouse – Sante Fe, NM

New York

The Book House of Stuyvesant Plaza – Albany, NY
Harbor Books - Sag Harbor, NY
Lift Bridge Book Shop – Brookport, NY
The Little Book House – Albany, NY
Market Block Books – Troy, NY 
Merritt Books - Millbrook, NY
Turn of the Corkscrew - Long Island, NY

North Carolina

Buxton Village Books – Buxton, NC
City Lights Bookstore – Sylva, NC
The Country Bookshop – Southern Pines, NC
Diana’s Books & More - Elkin, NC 
Duck's Cottage Coffee & Books – Duck, NC
Duck's Downtown Books – Manteo, NC
Foggy Pine Books - Boone, NC
Island Bookstore – Kitty Hawk, NC
Malaprop’s Bookstore/Café – Asheville, NC
McIntyre’s Fine Books – Pittsboro, NC
Page After Page – Elizabeth City, NC
Page 158 Books – Wake Forest, NC
Park Road Books –Charlotte, NC
Quarter Moon Books & Gifts – Topsail Beach, NC
Sassafras on Sutton - Black Mountain, NC
Scuppernong Books – Greensboro, NC 
Sunrise Books - High Point, NC


The Book Loft of German Village Columbus, OH
Booksellers on Fountain Square - Cincinnati, OH
The Fine Print – Lakeside, OH
Kenyon College Bookstore – Gambier, OH 
Mind Fair Books - Oberlin, OH


Brace Books & More – Ponca City, OK


Annie Bloom’s Books – Portland, OR
Beach Books – Seaside, OR
Bob’s Beach Books – Lincoln City, OR
Dudley’s Bookshop Café – Bend, OR
Paulina Springs Books – Redmond, OR
Third Street Books – McMinnville, OR


From My Shelf Books & Gifts – Wellsboro, PA

Rhode Island

Island Books – Middletown, RI
Island Bound Bookstore - Block Is. RI
Savoy Books & Cafe - Westerly, RI

South Carolina

Books on Broad – Camden, SC
Burry Bookstore - Hartsville, SC
Fiction Addiction – Greenville, SC
Hub City Bookshop – Spartanburg, SC


Duck River Books – Columbia, TN
Reading Rock Books – Dickson, TN
Star Line Books – Chattanooga, TN
Union Ave Books – Knoxville, TN


Blue Willow Bookshop – Houston, TX
Storybook Garden – Weslaco, TX
The Twig Book Shop – San Antonio, TX


Weller Book Works – Salt Lake City, UT


Star Cat Books – Bradford, VT
The Vermont Book Shop – Middlebury, VT


Book No Further – Roanoke, VA
The Fountain Bookstore – Richmond, VA
Over the Moon Books – Crozet, VA
Sundial Books – Chincoteague Island, VA


Eagle Harbor Books – Bainbridge Island, WA
The Elliott Bay Book Company – Seattle, WA
Inklings Bookstore – Yakima, WA
Liberty Bay Books – Poulsbo, WA
Riverwalk Books – Lake Chelan, WA
University Book Store – Seattle, WA
Village Books – Bellingham, WA
Vintage Books – Vancouver, WA


Arcadia Books – Spring Green, WI
BayShore Books – Oconto, WI
The Book Store – Appleton, WI
Chapter 2 Books – Hudson, WI
Craft Books – Port Washington, WI
Redbery Books – Cable, WI


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