Shelf Awareness Bookstore Partner Mailings

Booksellers, we want to help you keep in touch with your customers!

  • Keep your bookstore on the top of their minds every week with a free customized version of Shelf Awareness.
  • Promote presales with a monthly customized Pre-Order e-blast.
  • Members of MPIBA, CALIBA, PNBA and NEIBA regional associations can get special seasonal mailings sent right to your customers. Past programs have included Holiday e-mail catalogs and Summer Reading e-blasts.

To find out more about any of these programs and to get your bookstore signed up to participate, please contact

Click here to see a list of stores we partner with.

Current partners, keep your mailing lists up to date! Load in your most recent list here. We will make sure the list is filtered so that nobody is duplicated and only new addresses are added.

Shelf Awareness Bookstore Edition

The bookstore edition has all of the content from Shelf Awareness that you know and love, plus some great additional features:

  • Prominent placement of your bookstore's logo
  • Links to your website
  • Links to your social media accounts (Facebook, Twitter, Instagram & Pinterest)
  • Replies to your email address
  • Buy buttons for every reviewed book link to your e-commerce page for that specific title
  • Events listings (if you have an RSS, XML or ICS feed)
  • Customizable lead editorial at the top of your mailing and your full issue
  • Staff Recommendations section for you to select store favorites, upcoming event titles, local authors and more
  • The option to delay the sending of your mailing so that it goes out anywhere from half an hour to two and a half days after the Friday morning schedule
  • Your own data dashboard to track your open and click through rates and see what your customers are interested in

Set up is easy! We just need a few items from you and then we take care of building the customized mailing and full issue. Submit your materials here or contact with questions

The response we've had from our bookstore partners has been fantastic! Stores have reported an uptick in e-commerce sales and that their customers have been asking for (and buying!) books they saw in THEIR newsletter.

We’ll make sure to let you know ahead of time which titles will be reviewed in each issue, so that you can decide if you want to bring extra copies in to your store. Some stores have set up displays to highlight the titles featured in that week's mailing.

Here are some examples of what the bookstore versions look like:

Village Books - Bellingham, WA
Raven Book Store - Lawrence, KS
Books & Books - Coral Gables, FL
Blue Willow Bookshop - Houston, TX

Shelf Awareness Pre-Order e-blast

Like the Shelf Awareness Bookstore Edition, the monthly Pre-Order e-blast is branded for your bookstore, includes your social media links, replies to your email address and features buy buttons that link to your e-commerce site.

This e-blast sends to your customers on the last Wednesday of the month and highlights eight upcoming titles, plus three featured titles that are available for pre-order. You can use the eight titles we've picked each month or replace them entirely with your own selections. You’ll be able to switch title location, replace titles, change cover image, change the URL the title will link to.

It’s easy to sign up. Visit the registration page here or write with questions.

Here are a few examples of some of our Partner Stores' Pre-Order newsletters:

Fountain Bookstore - Richmond, VA
Elliott Bay Book Co. - Seattle, WA
4 Kids Books & Toys - Zionsville, IN

We’re able to offer these newsletters and services for free to bookstores and subscribers because of the support of advertising from publishing houses. Our promise to you is that these ads will NEVER link directly to a competitor’s retail site.

To find out more about the program or to get your bookstore signed up to participate, please contact

Participating Stores

Shelf Awareness for Readers is received by more than 633,000 readers, including the customers of 201 partner stores across the country. The Pre-Order e-blast is received by 896,000 readers, including customers at 194 partner stores.


Ernest & Hadley Booksellers – Tuscaloosa, AL
Page & Palette – Fairhope, AL
The Haunted Book Shop – Mobile, AL
The Snail on the Wall – Huntsville, AL


Fireside Books – Palmer, AK


Literally, A Bookshop – Gilbert, AZ
Brightside Bookshop – Flagstaff, AZ


A Seat at the Table – Elk Grove, CA
Barn Owl Books – Quincy, CA
Bel Canto – Long Beach, CA
Bookshop West Portal – San Francisco, CA
BookSmart – Morgan Hill & Newark, CA
Books on B – Hayward, CA
Capital Books – Sacramento, CA
Creating Conversations – Redondo Beach, CA
Diesel – DelMar and Santa Monica, CA
Face In a Book – El Dorado Hills, CA
Flintridge Bookstore – La Cañada Flintridge, CA
The Frugal Frigate – Redlands, CA
Galley Bookshop – Mendocino, CA
Green Apple Books – San Francisco, CA
Ink Spell Books – Half Moon Bay, CA
La Playa Books – San Diego, CA
Monarch Books – Arroyo Grande, CA
Napa Bookmine – Napa, CA
{pages}: a bookstore – Manhattan Beach, CA
Poet's Corner – Duncan Mills, CA
Rakestraw – Danville, CA
Sausalito Books by the Bay – Sausalito, CA
Warwick's – La Jolla, CA


BookBar – Denver, CO
Boulder Bookstore – Boulder, CO
The Crowded Bookshelf – Fort Collins, CO
Explore Booksellers – Aspen, CO
HearthFire Books & Treats – Evergreen, CO
Maria’s Bookshop – Durango, CO
Narrow Gauge Book Co-op – Alamosa, CO
Next Page Books and Nosh – Frisco, CO
The Read Queen Bookstore and Cafe – Lafayette, CO
Second Star to the Right – Denver,CO
Tattered Cover Book Store – Denver, CO
Wandering Jellyfish Bookshop – Niwot, CO
Words of Windsor – Windsor, CO


Bank Square Books – Mystic, CT
Byrd's Books – Bethel, CT
Elm Street Books – New Canaan, CT
Hickory Stick Bookshop – Washington Depot, CT


Browseabout Books – Rehoboth Beach, DE


Bookends TLH – Tallahassee, FL
Books & Books – Miami, FL
Copperfish Books – Punta Gorda, FL
The Family Book Shop – Deland, FL
MacIntosh Books – Sanibel Island, FL
Midtown Reader - Tallahassee, FL
Story & Song Bookstore Bistro – Fernadina Beach, FL
Tombolo Books – St. Petersburg, FL
Vero Beach Book Center – Vero Beach, FL
Writer's Block Bookstore – Winter Park, FL


Book Worm Bookstore – Powder Springs, GA
E. Shaver, Booksellers – Savannah, GA
Gottwals Books – Warner Robins, GA
Horton's Books – Carrolton, GA
Little Shop of Stories – Decatur, GA
Read it Again – Suwanee, GA
Story on the Square – McDonough, GA


Kona Stories – Kailua-Kona, HI


Book People of Moscow – Moscow, ID
Well-Read Moose – Coueur d'Alene, ID


Abalabix Books – Crystal Lake, IL
Afterwords Books – Edwardsville, IL
Bobzbay – Bloomington, IL
Bookie's – Chicago, IL
City Lit – Chicago, IL
Page 1 Books – Evanston, IL
Read Between The Lynes – Woodstock, IL
The Sly Fox – Virden, IL


4 Kids Books & Toys – Zionville, IN
Brain Lair Bookstore – South Bend, IN
Fables Books – Goshen, IN
Main Street Books – Lafayette, IN
Naughty Dog Books – Nashville, IN
Second Flight Books – Lafayette, IN
Three Sisters – Shelbyville, IN
Village Lights Bookstore – Madison, IN


Pageturners – Indianola, IA
Prairie Lights Bookstore – Iowa City, IA


Crow & Co. – Hutchinson, KS
Rainy Day Books – Fairway, KS
Raven Book Store – Lawrence, KS
Rivendell Bookstore – Abilene, KS


Beausoleil Books – Lafayette, LA
Blue Cypress Books – New Orleans, LA
Garden District Bookstore – New Orleans, LA
Octavia Books – New Orleans, LA


Bogan Books – Fort Kent, ME
The Briar Patch – Bangor, ME


A Likely Story Bookstore – Sykesville, MD
Books With a Past – Glenwood & Savage, MD
Caprichos Books – Bel Air, MD
Curmudgeon Books – Glen Burnie, MD
Paper Garden Books – Millersville, MD


Andover Bookstore – Andover, MA
Belmont Books – Belmont, MA
Booklover's Gourmet – Webster, MA 
Book Moon – Easthampton, MA
Bunch of Grapes Bookstore – Vineyard Haven, MA
Buttonwood Books & Toys – Cohasset, MA
Copper Dog Books – Beverly, MA
East End Books PTown – Provincetown, MA
Mitchell’s Book Corner – Nantucket, MA
Nantucket Bookworks – Nantucket, MA
Odyssey Bookshop – South Hadley, MA
Rozzie Bound – Roslindale, MA
Trident Booksellers – Boston, MA
Whitelam Books – Reading, MA


The Book Nook & Java Shop – Montague, MI
Detroit Book City – Detroit, MI
Epilogue Books – Rockford, MI
Fenton's Open Book – Fenton, MI
Horizon Books – Traverse City, MI
Horizon Books, Cadillac – Cadillac, MI
Pages Bookshop – Detroit, MI
Serendipity Books – Chelsea, MI


Excelsior Bay Books – Excelsior, MN
Fair Trade Books – Red Wing, MN
Scout & Morgan Books – Cambridge, MN
Travelin' Storyseller – Wadena, MN
Valley Booksellers – Stillwater, MN


Pass Books – Pass Christian, MS
Southern Bound Bookshop – Biloxi, MS


Little Readers – St. Louis, MO
Neighborhood Reads – Washington, MO
The Novel Neighbor – St. Lous, MO
Stonecrest Book and Toy – Osage Beach, MO
Subterranean Books – St. Louis, MO


Chapter One Book Store – Hamilton, MT
Fact & Fiction – Missoula, MT
Montana Book Co. – Helena, MT
Reading Leaves – Townsend, MT


The Bookworm – Omaha, NE
Chapters Books & Gifts – Seward, NE 
Francie & Finch Bookstore – Lincoln, NE

New Hampshire

Bayswater Books – Center Harbor, NH
Innisfree Bookshop – Meredith, NH
Morgan Hill Bookstore – New London, NH
MainStreet Bookends – Warner, NH
Toadstool Bookshops – Peterborough, NH
Water Street Bookstore – Exeter, NH

New Jersey

Black Dog Books – Newton, NJ
Books & Greetings – Northvale, NJ
[words] Bookstore – Maplewood, NJ

New Mexico

Collected Works Bookstore & Coffeehouse – Sante Fe, NM
Page 1 Books – Albuquerque, NM

New York

Berry & Co. – Sag Harbor, NY
Boogie Down Books – Bronx, NY
Book Club (Bar) – New York, NY
Briars and Brambles Books – Windham, NY
The Book House of Stuyvesant Plaza – Albany, NY
Buffalo Street Books – Ithaca, NY
Colgate Bookstore – Hamilton, NY
Lift Bridge Book Shop – Brookport, NY
The Little Book House – Albany, NY
Theodore's Books – Oyster Bay, NY
Market Block Books – Troy, NY
Shakespeare & Co. – New York, NY

North Carolina

Angel Wings – Stern, NC
Buxton Village Books – Buxton, NC
City Lights Bookstore – Sylva, NC
The Country Bookshop – Southern Pines, NC
Duck's Cottage Coffee & Books – Duck, NC
Duck's Downtown Books – Manteo, NC
Foggy Pine Books – Boone, NC
Island Bookstore – Kitty Hawk, NC
Malaprop’s Bookstore/Café – Asheville, NC
McIntyre’s Fine Books – Pittsboro, NC
Page After Page – Elizabeth City, NC
Page 158 Books – Wake Forest, NC
Park Road Books – Charlotte, NC
Red Rice & Beans Diaspora Bookstore – Charlotte, NC
Read With Me Bookshop – Raleigh, NC
Quail Ridge Books – Raleigh, NC
Quarter Moon Books & Gifts – Topsail Beach, NC
Sassafras on Sutton – Black Mountain, NC
Scuppernong Books – Greensboro, NC 
Sunrise Books – High Point, NC

North Dakota

Ferguson Books & More – Grand Forks & Bismark, ND
Main Street Books – Minot, ND


Beanbag Books – Delaware, OH
The Book Loft of German Village Columbus, OH
The Bookshelf – Cincinnati, OH
The Fine Print – Lakeside, OH
Kenyon College Bookstore – Gambier, OH 
Mind Fair Books – Oberlin, OH


Annie Bloom’s Books – Portland, OR
Beach Books – Seaside, OR
Betty's Books – Baker City, OR
Bob’s Beach Books – Lincoln City, OR
The Book Nook – Canby, OR
Broadway Books – Portland, OR
Dudley’s Bookshop Café – Bend, OR
Grass Roots Books & Music – Corvallis, OR
Maggie Mae's Kids Bookshop – Gresham, OR
Paulina Springs – Sisters, OR
Klindt's Booksellers – The Dalles, OR
The Book Nook – Canby, OR
Third Street Books – McMinnville, OR


Aaron's Books – Lititz, PA
From My Shelf Books & Gifts – Wellsboro, PA
Head House Books – Philadelphia, PA
Main Point Books – Wayne, PA
Penguin Bookshop – Sewickley, PA
Riverstone Books – Pittsburgh, PA

Rhode Island

Inkfish Books – Warren, RI
Island Books – Middletown, RI
Island Bound Bookstore – Block Is. RI
Savoy Books & Cafe – Westerly, RI

South Carolina

Books on Broad – Camden, SC
Fiction Addiction – Greenville, SC
Hub City Bookshop – Spartanburg, SC

South Dakota

Ravin Book Depot – Yankton, SD


Reading Rock Books – Dickson, TN
Union Ave Books – Knoxville, TN


Bibliobus – Garland, TX
Blue Willow Bookshop – Houston, TX
The Book Haus – New Braunfels, TX
The Book Nook – Brenham, TX
BookPeople – Austin, TX
Buy the Book – Spring, TX
Cibolo Chicks Bookstore – Selma, TX
Front Street Books – Alpine, TX
Nowhere Bookshop – San Antonio, TX
Storybook Garden – Weslaco, TX
The Twig Book Shop – San Antonio, TX


The Book Bungalow – Saint George, UT
The King's English – Salt Lake City, UT
Weller Book Works – Salt Lake City, UT


Bear Pond Books – Montpelier, VT
Flying Pig – Shelburne, VT
Norwich Bookstore – Norwich, VT
Star Cat Books – Bradford, VT
The Bookstore – Brandon, VT
The Vermont Book Shop – Middlebury, VT


Birch Tree Bookstore – Loudoun, VA
The Book Dragon Shop – Staunton, VA
Book No Further – Roanoke, VA
Book People, Richmond – Richmond, VA
Food Temptress Cookbook Store – Virginia Beach, VA
The Fountain Bookstore – Richmond, VA
Prince Books – Norfolk, VA
Sundial Books – Chincoteague Island, VA
Winchester Book Gallery – Winchester, VA


Ballast Book Co. – Bremerton, WA
The Boook Rack - Oak Harbor, WA
Darvill's Bookstore – Eastsound, WA
Eagle Harbor Books – Bainbridge Island, WA
The Elliott Bay Book Company – Seattle, WA
Inklings Bookstore – Yakima, WA
Lemolo Books – Bremerton, WA
Liberty Bay Books – Poulsbo, WA
Page 2 Books – Burien, WA
Pegasus Book Exchange – Seattle, WA
Port Book and News – Port Angeles, WA
Queen Anne Book Co. – Seattle, WA
Riverwalk Books – Lake Chelan, WA
Trail's End Bookstore – Winthrop, WA
University Book Store – Seattle, WA
Village Books – Bellingham, WA
Vintage Books – Vancouver, WA
Wishing Tree Books – Spokane, WA
Ye Olde Bookshoppe – Wenatchee, WA


Arcadia Books – Spring Green, WI
BayShore Books – Oconto, WI
Blue House Books – Kenosha, WI
The Book Store – Appleton, WI
Chapter 2 Books – Hudson, WI
Honest Dog Books – Bayfield, WI
Kismet Bookshop – Verona, WI
Lion's Mouth Bookstore – Green Bay, WI
Redbery Books – Cable, WI


Wind City – Caspar, WY


Bermuda Book Store 

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