Our Audiences
Shelf Awareness Pro (trade audience)
We have nearly 40,000 readers of the emailed and web versions of Shelf Awareness Pro. The list consists mainly of booksellers, librarians and publishing professionals. Of the booksellers, many are independents, but the buyers at B&N and Amazon read us daily as well. We are proud that our list has expanded mostly through word of mouth, which gives us our extremely high read rate.
Shelf Awareness Extra! (trade audience)
New in 2025, Shelf Awareness Extra! is a stand alone publication that focuses on a single topic of particular interest to booksellers. It is sent to the Pro audience of nearly 40,000 subscribers, and there are ten issues in 2026.
1/12 Black History Month
2/9 Winter Institute Preview
3/30 Independent Bookstore Day Preview
5/11 Children’s Institute Preview
6/22 Bookstore Romance Day Preview
7/27 Regional Trade Show Preview
8/24 Halloween Preview
9/14 Banned Books Week Preview
10/13 Serving Multilingual Communities
11/9 Indies First/Small Business Saturday Preview
Shelf Awareness for Readers (consumer audience)
We currently have more than 575,000 readers of the emailed and web versions of Shelf Awareness for Readers. A majority of the subscriber base are people who signed up for their local independent bookstore's mailing list. Readers is published each Friday, with certain special issues in the 4th quarter.
Download the PDF of the 2025 editorial calendar for a schedule of our themed issues of Shelf Awareness for Readers.
Download the PDF of the 2026 editorial calendar for a schedule of our themed issues of Shelf Awareness for Readers.
Shelf Awareness Pre-Order E-Blasts (consumer audience)
Our general interest Pre-Order E-Blast is published in partnership with more than 275 indie bookstores on the last Wednesday of each month, and has an audience of more than 900,000 book lovers.
The Kids and YA Pre-Order E-Blast is sent by 65+ indie bookstores on the 2nd Wednesday of each month, and has a total audience of more than 270,000 book lovers.
How to Place an Ad
To check availability or make a reservation, email sales@shelf-awareness.com.
Download our 2025 Rate Kit (pdf) for complete details and prices for ads in 2025.
Download our 2026 Rate Kit (pdf) for complete details and prices for ads in 2026.
Which Ads Are the Most Successful?
We love talking about what works and the most current trends in book advertising. Please reach out to sales@shelf-awareness.com and we will create a customized recommendation for you based on your specific objectives.