The Book Industry Study Group and BookNet Canada have released AI Use Across the North American Book Industry 2026. Drawing on 771 responses, the second annual report examines how publishing professionals and organizations in the U.S. and Canada are using--and thinking about--artificial intelligence.
Noting that the results show an industry "becoming more nuanced in its approach," the survey found that "organizational use of AI has grown considerably, while individual adoption has declined. At the same time, organizations are putting more structure around AI use through policies, controlled workflows, and training--even as concerns about copyright, creators, accuracy, trust, security, and sustainability remain widespread."
In 2026, 63% of respondents said their organization is using AI, up from 48% in 2025. Individual use moved in the opposite direction, falling from 46% to 38%. Organization size also matters: 88% of organizations with more than 100 employees reported using AI, primarily within controlled workflows or for specific tasks, while 49% of respondents said their organization now has an official AI policy or guidelines, up from 31% in 2025.
"The conversation around AI in publishing is becoming much more nuanced and pragmatic," said BISG executive director Allison Belan. "Organizations are increasingly exploring where these tools actually provide value, while also putting more emphasis on policies, controlled workflows, and risk management. These results give us a clearer picture of where the industry--both organizationally and individually--is today and where more guidance and shared learning are needed."
Lauren Stewart, president & CEO of BookNet Canada, commented: "The 2026 survey release allows for an opportunity to benchmark against the insights gained during 2025's fielding. BookNet is excited to work with BISG to present a wide view of North American attitudes and adoption patterns regarding AI changing over time."
According to the report, AI use remains concentrated in practical, workflow-oriented areas, with the most common applications being administrative and operational tasks and marketing, followed by areas including research, data analysis and reporting, and metadata and title optimization.
Formal AI training remains relatively uncommon, though it is more prevalent in larger organizations. In those with more than 100 employees, 23% of leaders reported receiving formal AI training. Leaders from organizations with 51-100 employees had the highest rate of AI experimentation at 89%, with no respondents in this group reporting that they were not using AI in their work.
Among professionals already using AI, 72% said it has increased their efficiency or productivity, but the report also highlights the experiences of those who have found AI less useful, citing issues like the time required to correct inaccurate results, refine prompts, review outputs, or learn how to use the technology safely.
Copyright remains a leading issue, cited by 86% of respondents; as does trust, with 89% worried about the accuracy of AI-generated information and the same percentage about AI-generated books--including fraudulent or low-quality content--flooding major retail platforms. Concerns about protecting authors and creators, disclosure to consumers, and the ability to distinguish AI-generated, AI-assisted, and human-created work were also high.
"Taken together, the findings suggest that the industry's conversation is moving beyond simply asking whether AI is being used. Increasingly, the questions are how and if it can be used responsibly, where its use is appropriate, and how publishing's values can be protected as the technology evolves," the report noted.
At the individual staff level, the report found that 57% of employees lean negative, but "their responses reveal more tension between personal concerns and workplace realities. Key themes include pressure from management to adopt AI, fear of job displacement and deskilling, and frustration with tools that create more work than they save. At the same time, some employees see potential for AI to support administrative tasks and overburdened teams, provided there is meaningful human involvement."
The results also suggest that AI adoption is more established among larger and institutional organizations, with publishers (61%) and libraries (71%) more likely to be using AI than independent booksellers (11%). The top areas of adoption for indie bookstores were AI policy development (67%) and data privacy and security (67%).
One independent bookstore manager said: "We've had to inform multiple customers that the travel guide they ordered was AI written, and all of them immediately cancelled their order because 'they don't want that.' At best it's a glorified Google search, most likely it's frustratingly broad and inaccurate, and at worst it's actively dangerous.... My major concern is the legitimization of AI products by publishers and distributors, while refusing to introduce transparency measures that customers can use to make informed decisions. (Plus the legal and environmental concerns.)"
In its summary, AI Use Across the North American Book Industry 2026 concluded that this year's findings "point to an industry that continues to question whether AI has a place in publishing and that grapples with how it should be used, if at all.....
"The decisions being made now will help shape the role AI plays in publishing for years to come. The goal should not be to adopt AI simply because it is available, nor to reject it without considering where it may offer genuine value. Instead, the industry has an opportunity to approach these technologies intentionally while establishing clear expectations for their use, and ensuring that efficiency does not come at the expense of the creative, professional, ethical, and cultural values that make publishing meaningful."
On Tuesday, October 20, at 1 p.m. Eastern, BISG and BookNet Canada will take a closer look at the findings during "AI in Publishing 2026: What the Data Tells Us."