Sourcebooks is expanding its already very strong romance program, adding new editorial leadership and roles across editorial, marketing, and author brand development while accelerating initiatives in reader intelligence, discoverability, and new publishing models.
Sourcebooks CEO Dominique Raccah explained, "The romance market is changing at an extraordinary speed. More books, more voices, more platforms, and more ways for readers to discover what they love also means it's harder than ever for any individual author to break through. Our goal, as always, is to work with our authors to create what's next for their readers and their careers. That's why we're investing so significantly in talent, reader intelligence, brand building, marketing innovation, and new publishing models. We're thrilled to be number one in romance now, but what excites us most is how much opportunity lies ahead for our authors."
Sourcebooks senior v-p and publishing director Jennifer Gonzalez added, "Our goal is to create lasting careers for romance authors at every stage. That means exceptional editorial talent and deep category expertise, but it also means connecting everything we do from acquisition and positioning to launch, audience growth, backlist development, and brand building. We're investing across the entire author journey."
Among the changes in romance at Sourcebooks:
Lauren Burniac has joined the company as v-p, editorial director of romance. She was formerly was at Disney Publishing Worldwide, where she led global editorial, franchise, and intellectual property development for brands like Disney Princess and was editorial & brand director for Rick Riordan.
Rebecca Kuss has joined the company as senior editor, romance. She was formerly executive editor at Simon & Schuster Children's, where she acquired for the Simon Pulse imprint.
Lauren Kelliher has joined the company as editor, romance.
Holly Ingraham has been promoted to assistant editorial director, romance.
Allie Roche has been promoted to senior editor, romance, where she will also serve as editorial lead for Cosmo Reads.
Gretchen Stelter has been promoted to senior developmental editor, romance.
In addition, in order to provide romance authors with brand strategies, Sourcebooks is creating coordinated, multi-year strategies that bring editorial, marketing, publicity, sales, rights, creative, and audience intelligence together around the growth of each author. The goal is to build not just successful books, but enduring careers and expanding readerships. As a result:
Madison Nankervis has been promoted to the newly created role of associate director of author brand development and publishing strategy.
Katie Stutz has been promoted to associate director of marketing, romance, where she will serve as a strategic marketing lead for romance and continue to execute major campaigns.
And because audio is so important for romance readers--romance is tied as the second highest selling genre in audio overall--Sourcebooks has built a dedicated audio team, and recently hired Jennifer Eschrich as senior director of audio acquisitions. The company has a new audio publishing model designed to integrate audio more fully into an author's overall publishing and brand strategy.