Bookselling is a global, aspirational profession (the "lifelong dream fulfilled" syndrome, according to medical experts), but for those of us who have labored in the bookish fields, the ideal is inevitably tempered by day-to-day realities. Everybody has good dreams... and bad dreams.
So is bookselling a dream job or an illusion easily shattered? I think that if you are meant to be a bookseller, you find a way to blend fantasy with reality productively. The best booksellers do this at a high level, every day. Well, most days.
One way booksellers gain perspective about their calling is to seek counsel from their peers. In the not-so-distant past, these conversations were a bit more challenging and somewhat limited by geography. Some of the best exchanges often happened at regional or national trade shows.
One of the primary ways we learn about other booksellers, however, has always been to use the best tool we have: reading. Perspective is everything, especially when you're feeling a little isolated behind the counter in your bookshop on a hot, quiet summer day. So, here's an international sampling from a few bookselling voices I've been reading lately:
British bookshop Main Character Books opened earlier this year in London. A few days ago, owner Cassie Simmons shared some thoughts on Instagram about her journey thus far:
- "So many people contribute to Main Character on a daily basis. From friends who flew in from afar for the opening to rants about business rates with my sister, a strong support system is essential.
- Reading? Don't know her. I didn't read a book for 3 months around opening--yikes! And I now have to be intentional about what I read. There's simply not enough hours in the day for all the good books!
- Who you hire matters! I can't do it all, and I have to trust my team's abilities. You'll see our booksellers on the socials, leading bookclubs, moderating panels, planning events, choosing our stock, and keeping me (and the accounts) in order.
- You're going to be in front of a crowd and the camera! I was simply a passionate reader, so it's been a new world to learn how to share online, not ramble in interviews, and host events.
- Something will go wrong. Did I forget to place the bubbles order for our opening? Yes. Did we have an event where the books didn't show up in time? Yes. Have I accidentally used the wrong pronouns for an author? Mortifyingly, yes. Mistakes happen: acknowledge them and ask for help! Extending grace to others goes a long way, too.
- You can't do everything you'd like (or be everything to everyone). We have big dreams but I've had to be realistic about our capacity and what is feasible."
In Australia, Teo Jing Xuan and Marina Sano, who in 2020 launched Amplify Bookstore, West Melbourne, Vic., wrote in the Griffith Review ("Confessions from a Bookstore"):
"It's a funny thing to work a highly romanticized job--especially when that job is one you created to combat the deep-seated systemic failures of your industry. Customers and visitors to our shop... often sigh with jealousy at the idea of owning and operating an independent bookstore. It's a career often viewed as quietly aspirational, a perceived embodiment of the 'slow life,' made complete by the image of a bookseller who's surrounded by books and able to read all day. We've seen these assumptions time and again in the persistent subtropes of 'cozy fiction' and romance novels set in and around bookstores....
"What those who work outside of publishing don't factor in is that, ultimately, bookselling is a niche form of retail work. You are working in a bookshop. The curatorial process is certainly unique, but the basic business premise of a bookshop is that it's a place of commerce. And unfortunately, as much as we'd love to live in a world free from the shackles of capitalism, businesses need to make money to survive.
"Bookstores hold the promise of creating a cultural and communal hub. When things are going well, they're centers of knowledge and exchange, places where readers can keep up with contemporary thought and trends and be exposed to the stories and ideas that are shaping our societies. Publishers might be the gatekeepers of whose knowledge and story gets to be written down, but it's up to booksellers to ensure that these stories reach the hands of the people."
In South Korea, Han Mi-hwa, author of An Exploration into the Sustainability of Neighborhood Bookstores, considered the social meaning of neighborhood bookstores in a recent interview with Seoul Economic Daily at Ihu Books in Mangwon-dong, Seoul.
"Most neighborhood bookstores have a structure where selling books alone cannot cover rent and labor costs. It is a situation where every bookstore must create its own business model to survive," Han said, adding: "Lawyers, teachers, designers, architects, copywriters, and various other people start bookstores despite those around them trying to dissuade them. Many jump in dreaming of a less competitive life accompanied by the books they love.... If bookstores become bases that create content directly and present it to readers, they will be able to play far more diverse roles.... Running a bookstore should be done by people who like people, not by people who like books."
What is a day-to-day bookselling life like? Main Character's Simmons offered this analogy: "I joke that I feel like two kids in a trench coat running a bookshop. Every day is a new challenge, and we're learning as we go."