Lost the Plot Mobile Bookstore Hits the Road in Seattle
Lost the Plot mobile bookstore officially rolled out just before the holiday season to serve the greater Seattle, Wash., area with pop-ups, book swaps, crafting events, author signings, and more. Although the bookseller has been hosting pop-ups and events since last July, the fully finished converted delivery truck hit the road just before Thanksgiving.
"Rooted in the belief that stories help us connect, the bookstore-on-wheels brings bookish events, casual social gatherings, and curated reads to breweries, markets, and local businesses throughout the region," owner and founder Ashley Hoffman noted, adding that Lost the Plot "transforms everyday spaces into hubs of community and curiosity. Its shelves hold a carefully curated selection of adult fiction and bookish items, with nearly all titles written by women, BIPOC, LGBTQIA+, and/or disabled authors."
"I'm so glad that reading has become more popular again," said Hoffman. "BookTok has brought so many new readers into the fold, but the stories that get the most visibility still tend to come from a narrow group of voices. I believe that immersing ourselves in diverse stories makes us better, more empathetic people. With Lost the Plot, my goal is simple: drive around the Puget Sound and help people discover their new favorite books, especially the ones they might never stumble upon otherwise."
Based just north of Seattle, the mobile bookstore brings bookish events and community-centered experiences to the Greater Seattle, Tacoma, Everett, and Eastside areas. With a goal of creating welcoming, low-pressure spaces where readers can gather, discover new stories, and connect, Hoffman said "the response so far has reinforced something I know many booksellers are seeing: readers are seeking connection just as much as they're seeking books."











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