AAP April Sales: Ebooks & Downloadable Audio Do Well

Net sales of books in April fell 11.1%, to $563.5 million, as reported by 92 publishers to the Association of American Publishers. So far in 2011, net sales have slipped 4.4%, to $2.3 billion. Almost all categories slumped in April except for e-books, which rose 157.5%, to $72.8 million, and downloadable audiobooks, which climbed 22.3%, to $7 million. For the year to date, e-book sales have risen 162.9%, to $312.9 million. Some 22 publishers, including the big six houses, reported e-book sales, and 17 reported downloadable audiobook sales.

April net sales of digital books--e-books and downloadable audiobooks, which together rose 134%, to $79.8 million--accounted for 16.5% of all book sales. At the same time, net sales of nondigital books fell 19.3%, to $483.7 million. Last April, digital books--e-books and downloadable audiobooks had sales of $34.1 million--accounted for just 5.7% of all book sales.

Category

Sales

% Change

E-books

 $72.8 million

 157.5%

Downloadable audio

 $7 million

 22.3%

University press paper

 $2.5 million

 10.8%

Religious books

 $48.5 million

 2.5%

Children's/YA hardcover

 $41.2 million

 1.5%

 

 

 

Professional

$50.5 million

 -7%

Children's/YA paper

 $36.8 million

 -7.2%

Univ. press hardcover

 $3.2 million

 -19.1%

Audiobooks

 $8.6 million

 -21.6%

Adult hardcover

 $111.4 million

 -22.7%

Adult paperback

 $95.9 million

 -25.4%

Higher education

 $55.5 million

 -28.3%

Adult mass market

 $28.5 million

 -41.6%

 

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