For the second year in a row, Penguin Group is holding the Read Pink program in honor of Breast Cancer Awareness Month and to support the Breast Cancer Research Foundation. Under this year's initiative, more than 300,000 copies of eight bestselling mass market titles--by Nora Roberts, Catherine Anderson, Christina Dodd, Jillian Hunter, Lynn Kurland, Amanda Quick, Bertrice Small and Lauren Willig--will have Read Pink seals on the cover. In the back of each book, Penguin is including information to make readers aware of the Breast Cancer Research Foundation. Penguin is again donating $25,000 to the Foundation.
Last year, as part of the Read Pink program, Penguin shipped nearly 400,000 romances with Read Pink seals and information and some 12,000 floor displays that had Read Pink information.